


My older brother Brian drives a Scion xD. He's 39 years old, and probably considered anything but cool by 18-24 year-old standards. He bought his little xD because he was tired of filling up his AWD 2001 Chevy Astro conversion van, and he's gone from getting 12 mpg to about 30. While that's a big-time win for Scion sales, the brand's marketing arm has to cringe. Scion was built to be Toyota's youth-oriented brand, with cars that would finally bring younger buyers into the Toyota showroom. The early days of Scion were a boon, with 80% of Scion buyers having never shopped Toyota before. Young people were clamoring for the xB and tC, and 100-200k online shoppers flocked to the Scion site each month.
Only a year after the redesign of the xB and xD, the Scion site is seeing less than half the traffic. Overall, year over year sales fell for 17 strait months until March, when gas prices skyrocketed. Even then, sales were back down by June, which was the peak of high fuel prices. The problems began to surface when the redesigned Scions were little more than larger versions of their former selves. A larger xB became more attractive to the mother of two, while losing some of the edginess that made it a smash hit with teens and early-20-somethings.
Scion's leadership would like to turn the tide by creating a fourth member of the Scion family that exudes cool for under $20k. It could be an SUV or a hybrid, but Scion execs want it to be free from the grasps of the parent company. The current models also have to be refocused to once again attract the coveted 18-30 crowd. That's a tall order, and a lot of work for a brand that's only five years old.



What do you think racing engineers do with their spare time? Go fishing? Watch some television? Fill in crossword puzzles? No! They build more race cars! Less complicated race cars, actually. That's what the boys at Bentley did with their Continental DC at the Greenpower Corporate Challenge. Over in Maranello, meanwhile, Scuderia Ferrari has joined the ranks of little kids across America with the 2008 Scuderia Soap Box Trophy.
The first round of the trophy took place on Sunday... while the Monaco Grand Prix was underway, leaving us to wonder just who was taking part in this competition. (The Italian-language video after the jump doesn't clarify things, either.) The cars themselves seem as different as can be imagined, and Adriano Zocca of Bologna won this first round – held at the Ferrari-owned track at Imola – with his XFX soap box racer. The next round will take place this coming weekend in Milan.


I must be missing the gene that makes high-riding vehicles appealing to so many other people. As a car enthusiast and an engineer, I can certainly appreciate the performance that companies like BMW and Infiniti have managed to wrangle from vehicles like the X6 and the EX35. But there is absolutely nothing in the new 2009 BMW X6 that couldn't be done better in a vehicle with a normal car-like ride height. After all, who is going off-roading in one of these? The best explanation I could get out of BMW officials for the existence of the X6 is that many drivers like that commanding view of their surroundings that the elevated altitude provides.
According to BMW, the X6 is designed to provide stylish coupe looks with the high performance people expect of a BMW and the utility of an SUV. As is so often the case, vehicles that try to fit too many categories at once end up not fitting any of them very well. It's not all bad news for the new X6, though. While it's not my cup of tea, there are undoubtedly some who will love this beast. Read on after the jump to find out if the X6 is something you might want in your garage.

We reported last month that a senior exec over at Subaru was "looking into" the possibility of offering a diesel variant of the WRX. Today, Autocar is reporting a similar story, and as the saying goes, where there's smoke... there must be a diesel.
Subaru has already unveiled the oil-burning version of its Legacy over in the UK, and Forester and Impreza versions are likely to hit sometime later this year in the same market. But Autocar's Subie sources are saying that a high-output version is being developed that should make around 200 hp and some pretty prodigious torque.
Thankfully, Subaru is also working on modifying the 2.0L diesel boxer mill so it can be sold here in the States, and some version is expected to hit our shores sometime in the next two or three years.

