Of all the wild-ass rumors we hear on a weekly daily hourly basis, this one has that special air of cow manure. According to Automotive News, Volkswagen is considering a pickup truck for the U.S. based off the second generation Beetle, which is due out around the turn of the decade. The rationale behind this implausible idea stems from VW's goal to boost annual vehicle sales in the U.S. from its current 230,000 units to 1 million vehicle sales per year by 2018. Other derivatives of the new new Beetle could also include a crossover and a wagon. Although the recently revealed VW Pickup Concept is only bound for markets outside the U.S. and Europe, a compelling case can be made for a light-duty truck for occasional haulers here in the States. But we somehow doubt that the U.S. consumers could warm up to a Beetle-based truck – nostalgia can only go so far.
When it was first unveiled, the Volkswagen New Beetle's only mission in life was to emulate and modernize the look of the classic air-cooled Bug that was so popular in America during the '60s and '70s. The New Beetle's first restyling was so minor that you'd be forgiven for not even knowing it had been changed. Not so for the next update, a hardtop of which is due for the 2010 model year with a convertible following one year later. Such ergonomic deficiencies as a huge expanse between the driver and the windshield were acceptable in order to get the look right the first time around, but not any longer. Therefore, expect to see some radical changes for the cute little Bugger that will make what Volkswagen's own Walter De' Silva calls "a much more mature product." The word "mature" doesn't quite jive with the current New Beetle, so we're pretty interested to see how far this redesign will go.
It's being reported as the second most incredible thing next to cold fusion - a VOLKSWAGEN traveling above 100 mph? What next? We suppose a bunch of kids from England will kick Elvis off the top of the charts. Welcome to the 21st century, out of touch news-ninnies. Volkswagen Beetles - proper air-cooled medieval rollerskates - indeed have a tough time cracking 100 mph in stock trim. A New Beetle, which is really just a modern Rabbit in drag, can easily crank that speedo right around to 125 with its 5-cylinder mill. In this case, the news media is just piling its idiocy on top of a stupid driver who tried running from the police. It rarely ends well when a driver decides to run, and the case of Nathan Hurlbirt and his gray VW are no different. Hurlbirt and a female colleague were nipping along I-25 in Littleton, Colorado when a Sheriff's deputy took issue with the pair's 115 mph speed and attempted to pull them over. Hurlbirt took off, instead, and the deputy broke off pursuit shortly before the VW crashed after exiting the highway. Hurlbirt and passenger escaped injury, but not the long arm of the law. The lack of injuries is the incredible part; try crashing an old Bug and see if there's anything left to put cuffs on.
When Volkswagen reintroduced the Rabbit to the U.S., it claimed that it was drawing on enthusiasts' emotional connection with the Rabbit name, and it wants to draw on even more of that pop culture history with its latest advertising and marketing campaign. VW is referring to its new campaign as "DAS AUTO", or literally as "the car." A black 1964 Beetle called Max will be the star of the campaign as he it converses with such varied celebrities as Heidi Klum, David Hasselhoff (!) and Leonard Nimoy, among others.
According to Tim Ellis, the newly-appointed vice president of marketing at Volkswagen of America, "Max personifies Volkswagen's American consumers and lets them know how Volkswagen understands and responds to what the people want." Were people asking for talking VW Beetles? We're not sure, but we'll soon be finding out; Max and the DAS AUTO campaign will begin in earnest starting very soon, kicking off five new model launches: the Tiguan compact SUV, Routan minivan, CC, clean diesel Jetta TDI and Jetta SportsWagen.
It's a rather undignified process, being pulled over by the police. Next time you're sitting at the side of the road with the lights flashing in your rearview mirror, just think of this: at least you weren't pulled over by a VW Beetle. Unless you reside in Blount County, Tennessee, where Archie Garner, a 40-plus-year police veteran, nabbed this 1972 Beetle in a DUI case and summarily converted it into an Interceptor. Not that it does too much intercepting, being capable of only 70 miles per hour or so using the stock air-cooled 1600cc engine.
The "bug-erceptor", as it's affectionately referred to, just so happens to be car 53, wearing the same number as the lovable bug from the Herbie movie enterprise, and sees most of its duty in parades and on public relations missions. Wouldn't it be fun, though, to see your buddy pulled over in his souped-up Camaro by a Beetle? That's a story he'd never be able to live down.
The Volkswagen New Beetle was first thrust upon the world in 1998. Its release was an immediate success and thus spawned an insurgence of retro inspiration in automotive design. However, after 10 years on the market the novelty of the bug's cutesy styling and flower holder have begun to wear off. While some rendered speculations of what a Beetle update might look like have not struck a chord, it is hopeful that VW has been holding back on dropping any hints about the future direction of its iconic vehicle. With recent comments, Volkswagen CEO Martin Winterkorn has further added to the mystic surrounding the impending Beetle successor. During a celebration at VW's plant in Puebla, Mexico, he called the planned replacement attractive. The comment is not much to go by though, as those who have most vehemently adored the Beetle's design have also held rather unique perspectives. On the other hand, Winterkorn added that he is certain the next generation New Beetle will be a continued success. At least for now, it is almost certain the vehicle will be a success for Mexico, since most likely the Puebla plant will be outfitted for its production.
