


When the Volt concept was first unveiled, GM was not sure how to badge European versions of the E-Flex cars. Apparently, the decision has been made and the first Euro-bound EV's from GM will be badged as Opels, with a Vauxhall version coming shortly thereafter. All three models of the E-Flex chassis will be built in Detroit atop the next-gen Delta compact car platform which was designed to carry a large lithium ion battery pack along with a range-extending engine. Though the Europeans would likely favor a diesel powerplant, it seems that the first-generation of all three E-Flex vehicles will use a gasoline-powered engine for on-the-fly battery recharging.
It goes without saying that the Volt and its Euro-clones will be the most expensive vehicles built on the Delta platform, with U.S. pricing estimated to be at least $40 grand. Across the pond, the Opel and Vauxhall E-Flex's will be saddled with at least a 10,000 euro premium. The price of gasoline, which is significantly higher in Europe than in the States, along with any government assistance for purchasers of the EVs, will determine how quickly customers will recoup that added investment.

While sales of the newly-minted (at least for the U.S.) Saturn Astra aren't exactly setting the world on fire, we found it to be a rather good vehicle with a chassis capable of handling plenty more power when we had it in our garage. Auto Express has what they claim is an official picture of the next-gen Vauxhall Astra VXR, which is sold in its base-model form as a Saturn in the states, and it looks pretty good. Expected in Europe is a new 1.8-liter turbocharged engine sending around 240 horsepower to the front wheels and possibly a diesel as well. These engine are not currently certified for sale in the U.S., but GM's excellent 260 horsepower 2.0-liter Ecotec, as is available in the HHR SS, is ready and waiting -- and we'd love to see a Saturn Astra Redline powered by it. We'd be more than happy to see the attractive nineteen inch rims and aggressive body kit make it stateside too. As evidenced by today's current crop of hot hatches, such as the Volkswagen GTI and Mazdaspeed3, a small performance car, when done right, can sell in the U.S. Auto Express also indicates that this vehicle is likely to be shown in concept form at the upcoming Paris Motor Show in October.



General Motors is on a campaign to streamline and cut through red tape, and to that end is changing the management structure of its brands. As of June 1, GM is establishing four new "brand czars" who will have increased control over their products and be responsible for their divisions' successes and failures. Pontiac-Buick-GMC, Cadillac-HUMMER-Saab, Chevrolet and Saturn will each be accountable to a new brand chief, who in turn will report to the corporate VP of sales, service and marketing. The positions, which will all be vice-president-level appointments (except for Saturn, whose brand czar will coordinate with Opel), will have increased input into the overall process from product development through sales.
The new brand czars will replace the five regional general managers that have acted until now as an insulator between the brands and its dealers. Insiders are hailing the move as a positive step, helping General Motors to streamline its bureaucracy.

Who wouldn't want to drive a car with a griffin on the grille? Well, apparently British motorists, because despite having arguably the coolest badge in the business, Vauxhall doesn't retain the best brand image in the UK market. General Motors' British subsidiary is trying its darnedest to update its profile, however, and to that end has launched a refreshed version of its stoic badge.
Vauxhall unveiled the new logo today, describing it as "more dynamic and contemporary" than its predecessor, but to our eyes looks unfortunately less griffin-y. The new badge is expected to make its first appearance on the new Insignia scheduled to be unveiled at the London show in July, around the same time that it will be hoisted above Griffin House, Vauxhall's corporate headquarters in Bedfordshire. Follow the jump for the full press release, and click on the two thumbnails below to view the new logo in high-resolution and an evolutionary timeline of the Vauxhall badge dating back to the 1920s.

