
Times are tough in the US auto industry, and Nissan CEO Carlos Ghosn doesn't see the situation improving any time soon. Ghosn and company are planning under the assumption that overall US sales won't break 15M units for the year, which is a substantial 2M units less than just three years ago. To complicate matters, the Japanese automaker expects steel prices to rise either later this year or early in 2009, which would put further strains on the entire industry.
While times are tough, Ghosn does see a silver lining for Nissan, as the Japanese automaker has a full lineup of fuel efficient cars that customers are buying. That should translate into increased market share, though since it's a larger piece of a smaller pie, it probably won't translate into more year over year volume. While that isn't reason enough to break out the Dom Pérignon, it's better than most automakers can say these days.

Isuzu has officially announced that it's leaving the U.S. market and discontinuing sales of its i-Series pickup and Ascender SUV. Both vehicles are produced via a joint venture with General Motors, the i-Series being based on the Chevy Colorado/GMC Canyon pickups and the Ascender being a rebadged version of the Chevy Trailblazer. Reuters reports that it will cost Isuzu some $37 million to bug out, mostly in dealer buyouts and other move-related costs. Though the Japanese automaker will not be selling vehicles in the States, it will continue to provide parts for service. Its reason for leaving is basically that GM has no plans to replace the Colorado/Canyon and Trailblazer with models that Isuzu could rebadge, and the automaker has no plans to develop its own new models for North America.
Isuzu's sales have been extremely weak in the U.S. these past few years. Last year it sold just 7,906 units, down from 15,751 units in 2006. We can't say that we're crushed that Isuzu is leaving, although we do remember a time when Isuzu sold more than just trucks, back when the brand's image was shaped by a guy named Isuzu Joe (see commercial after jump). Remember the Impulse, Lotus-tuned Stylus (the last car sold by Isuzu in the U.S. from 1990 - 1993, and one we wouldn't mind owning ourselves), the wild VehiCROSS and sharply styled Axiom? Yes, we can remember better times for Isuzu in the U.S., but recent bad times have led the automaker to this decision. Farewell, Isuzu!
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The jeep unlimited Wrangler, the compass, and the patriot help Chrysler defend his share of market in an environment in fall of sales. Between these new models and incentives on vehicles of turning and Chrysler, Chrysler managed to remain 0.1% in front of the fall of the year-on-year of the market in the sales. Unlimited Wrangler proves a remarkable advantage, helping of the sales of Wrangler of elevator of year-with-top-year of 71%. Steve Landry, the EVP of Chrysler of the said North-American sales, “the four-door one really created an effect of halation for the mark of jeep, introducing people into the showrooms of jeep and it improved our sales of two-carries. ”
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