Only months ago Bertone, one of the most famous design houses in Europe, looked like it was about to go under. The company had lost all its contracts, had a big operation to sustain, and went into bankruptcy protection. But like a phoenix from the ashes, Bertone is re-emerging, more streamlined and ready to get back to business. The manufacturing division, heavy with overhead, was stripped away from the styling studio, which is still owned by the Bertone family but operated independently. And its new business development director is keen to get the design house back on track.
Among the steps Bertone is considering is to open up additional field offices away from Italy to get in on the local action. The company is in the process of setting up shop in China, and has its eyes set on India and Detroit next. To mark its resurgence, Bertone is also considering putting the BAT 11 into limited production. The Alfa 8C-based concept car was shown near the Geneva show last March after conflicting reports of its cancellation, and is now headlining the Meadow Brook Concours d'Eleance. The vehicle was originally built as a one-off for our friend Gary Kaberle, but if Bertone can get enough orders in place beforehand, the company would consider a small run of 25-50 examples. In the meantime, it's going to focus on rebuilding its reputation and on the 20 design projects it currently has under way for automakers in Europe and China, as well as shipyards and aerospace companies.
The jury in Turin might still be out on whether to export the miniscule Fiat 500 to North America, but one adventurer got tired of waiting and took things into his own hands. Jim Magill shipped a Cinquecento from Northern Ireland to New York and embarked immediately upon a trek across the United States. Magil says the car garnered an inordinate amount of attention in Manhattan before they hit the road for Washington, across the heartland through Chicago and De Moines, running through Salt Lake City and Oregon before swinging down through San Francisco, the Bonneville salt flats, Death Valley, Las Vegas and finally... whew... Los Angeles. Although Jim and his co-driver Alan have now returned across the Atlantic, the car is staying behind to make appearances in Pebble Beach at the concours and the Woodward Dream Cruise in Detroit. Check out the images in the gallery below to see the 500's foray into and across the United States.
In addition to its epic supercars and growing roster of motorsport victories, Ferrari has emerged as a branding and merchandising powerhouse. But with its range of licensed paraphernalia ever increasing, the company's largest market has until now only had two retail outlets out of 20 worldwide Ferrari Stores. To that end, Ferrari has opened two more locations of its merchandising outlets in the United States: one in Miami and another in Hawaii.
The Miami location at the upscale Aventura Mall has 2150 square feet of retail space, while the Honolulu location has 3230 square feet of floor space on two levels at the Royal Hawaiia Center. They join the previous locations in Beverly Hills and Las Vegas, along with eight Italian stores and ten more around the world. Having recently strolled into a Ferrari Store at the Milan Malpensa airport, we can tell you the stores are packed full of Prancing Horse-emblazoned merchandise. Just don't stop in there expecting to book a test drive.
The Rabbit is currently the most fuel-efficient gasoline-powered vehicle in Volkswagen's U.S. fleet, getting around 26 mpg on the EPA's combined city/highway cycle. But V-Dub wants something better for the U.S. market. Speaking with Bloomberg, VW CEO, Stefan Jacoby revealed that the automaker is considering bringing a subcompact vehicle, similar to the Polo, to the U.S.
With the Toyota Yaris rated at 32 mpg and the Honda Fit coming in at 31 mpg (combined city/highway), Volkswagen is hoping to meet or exceed the competition. While it's unlikely we'll see the current Polo on U.S. shores anytime soon, it's expected that the next generation will be available in the States in 2010 when the new Jetta is released, followed by a new midsize sedan that will replace the Passat.
The additions and revisions to VW's product line is an effort by the automaker to boost U.S. sales to 800,000 units by 2018, nearly tripling the 230,571 vehicles it sold in 2007. VW is also looking to build a new engine plant in Mexico, along with its recently announced Tennessee plant.
Despite the burgeoning popularity of small cars, especially with premium nameplates, Audi doesn't think there's a case for bringing its MINI-sized A1 to the United States. Audi CEO Rupert Stadler acknowledges that American customers are increasingly interested in fuel efficiency, but also contends that we want that frugality wrapped in larger sheetmetal than customers elsewhere might go with. In the interest of greener numbers, Audi's planning on going electric, launching an armature-motivated car around 2010, roughly the same due date as a Volkswagen electron-mobile. No decision has yet been made about a plant in North America, but that might reduce costs enough for attractive pricing to facilitate Audi's target of selling 1.5 million annual units by 2015. Without the A1, we're going to be forced to continue drooling all over the Alfa MiTo's roundy-round front fenders
Volvo hasn't been doing too hot lately, posting a $1.73 billion loss over the past five years as it flails to find its niche. Sales of almost every Volvo product have declined in 2007, with the S60 falling by 28.1 percent, the XC90 dropping 5.6 percent and the V70 station wagon losing 7.7 percent. For June of 2008, Volvo only moved 7,001 vehicles, down 14.2 percent compared to last year. Something has to be done on the retail side, and according to Automotive News, dealers are on their way out.
The automaker is looking to cut out approximately 30 percent of its U.S. dealer network by the close of next year, however, Volvo retailers won't be cut in Europe, nor Russia, where Volvo is a leader in premium vehicle sales.
Volvo recognizes that part of its problem is fuel efficiency, so it's focusing on producing smaller vehicles and pushing its C30 hatch hard in the States. A hybrid version of the XC60 is in the works, but that won't be out for at least another three years... in Germany, and as a stopgap, Volvo plans to implement start-stop technology on its smaller engines.
Volkswagen's management will meet tomorrow to refine plans to expand automobile production into the United States. While a final recommendation isn't expected until July 15, Alabama appears to be the front runner (over second-choice Tennessee) to receive the $788 million plant that will initially build the Volkswagen Jetta sedan and an all-new Passat-sized sedan. VW is also rumored to be considering production of a long-wheelbase version of the Volkswagen Tiguan and the Audi's Q5 on our shores. Volkswagen isn't the only German automaker to announce manufacturing expansion in the United States this year. The falling value of the dollar has also encouraged BMW to increase U.S. production in Spartanburg, South Carolina.
With Fiat preparing to bring some of its products to the American market, local government leaders have been hard at work courting CEO Sergio Marchionne to produce vehicles in their state or province. Marchionne declared in March that with the weak American dollar, his company would have to strongly consider local production for sales in North America.
Among those politicians who have reached out to Fiat, congressional representatives from the states of Kentucky and Georgia have met with executives from the Italian auto giant to discuss the possibility of opening plants in their districts. However the premier of Ontario seemed to take it one step further by flying to Italy to meet with Marchionne, who himself was raised in the same Canadian province. After General Motors announced the closure of two plants in the past couple of months, Ontario is keen to find tenants for the abandoned facilities. Marchionne, meanwhile, has expressed interest in producing in Mexico, allowing Fiat to extend its operations in Latin America northward to support its foray into the North American market.
As for distribution, while Fiat already networks established for its Case New Holland agricultural equipment division, as well as for its top-end brands Ferrari and Maserati. However Fiat is likely to set up separate distribution channels for Alfa Romeo and, if and when the day comes, the Fiat 500.
As the dollar weakens, European manufacturers continue to scramble for manufacturing opportunities offshore to salvage profits. Fiat is the latest to jump into the fray. Company sources are saying the Italian automaker is currently considering Mexico as a production site -- with their eyes on an existing plant that could be tooled up for 150,000 cars a year. With their Alfa Romeo brand launching in the United States next year, and Fiat sales up significantly in South America, a plant in centrally-located Mexico could easily supply demand for both markets. If approved, the Mexican plant would start building Alfa Romeos and Fiats in 2011.
Okay, it just hit us: eccentric. That's what the Maybach 62 Landaulet is, in a word. In fact, you could apply that to the whole Maybach venture. Like Dennis Hopper said in the Keanu-tastic action flick Speed, "Poor people are crazy, Jack. I'm eccentric." Daimler is evidently hoping that there are enough "eccentric" people in the United States to warrant bringing over the head-scratchingly-strange Maybach 62 Landaulet to the American market.
With trepidation and a considerable measure of revulsion, we've covered the emergence of the Landaulet from the initial rumor, through the preview before the car's unveiling in Dubai (where else), the first video footage, its North American debut and its eventual production confirmation. It's been a long and crazy wind-tousled process, and now comes confirmation that it's coming our way. Oh, and the price? Ultimately confirmed at $1.35 million. That's not a typo, and it's higher even than the highest estimates we received previously. In case you, like us, are wondering who would spend that kind of money on a convertible version of a car that ordinarily costs (an already exorbitant) $433,750, ask Hans-Dieter Mulhaupt, the VP in charge of the Maybach program: "The Landaulet is for a superrich individual who wants something that is extremely extraordinary and enjoys being driven in a car with acres of sky above them." There you have it: "extremely extraordinary", for a million-dollar premium. Check out the images in the gallery below...those are free.
