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A tip of the cap is due to GM for the automaker's new Chevy Silverado TV spot, which premiered this Sunday during the Olympics. The spot features brief testimonials from drivers of high-mileage pickups wearing the bowtie badge, but one stands out more than the rest. Twenty seconds in, FDNY Firefighter Craig Monahan's segment opens with a wide shot of him standing in front of the Manhattan skyline. His battered truck has melted lights and a Ladder 5 placard affixed to the bed on the driver's side. In the spot, he recounts how the damaged truck started when he reached into the singed interior and turned the ignition key, saying that it served as an isnpiration, "If that truck could keep going, then we could all keep going."
This all happened on 9/11, a fact left unsaid but tactfully implied in the commercial. Veteran New York Daily News reporter Michael Daly knows Monahan and tells the truck's full story in an excellent piece that ran in Tuesday's Daily News. Frankly, you need to go there and just read the whole thing, because Daly's account is first-rate. Reading it also underscores the level of restraint GM exercised in how it used the truck in the commercial. It's a great TV spot, but the story behind that one particular 14-second segment is more remarkable and inspirational than you'd ever guess. Firefighter Monahan agreed to let his truck be used because he felt it was important for people see it and get a feel for what it represents. Monahan was compensated by GM for his participation, but he donated that money to another FDNY family, showing that even now, that burned and battered Chevy still helps him help others. We salute him, and we hope he keeps that truck forever.
posted : 8/30/2008 @4:59:43 PM

Well, all the Camaro buildup is finally set to amount to something this Monday, when the real, final car is unveiled. Frankly, it was getting anti-climactic before the official photos leaked onto the web on Friday afternoon, but we'll look forward to hopefully seeing the SS car in the metal. That one's been conspicuously absent from all the photos that crammed the internet as soon as the dam burst. Anyway, whether you go for an RS with that punchy DI V6, or the SS with its LS3 power, chances are you'll be a happy camper.

So, to celebrate, we've gone and collected all the Camaro television commercials (and one 1980s promo video) we could find and packed them up into our handy new video player. When you're done watching one, pick another from the scrolling list under the main window and enjoy. We don't know how Chevy's gonna market the new car, but we're hoping for something more in line with the cool and dramatic 'Volcano" spot for the first-gen. It's a nostalgia overload, from the '70 "Super Hugger" spots to the cringe-fest 80s-era ads, right up to the 90s cars that spelled the end of the line. Until now.
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posted : 8/5/2008 @12:07:14 PM
I want my FPV: Super sedans hit the desert in new TV spot

Ford Performance Vehicles' new range of Ford FG Falcon-derived super sedans and utes is mind-bendingly appealing. Big turbocharged or NA power, bright colors, and that menacing Alice Cooper eye makeup in front make for an entire farmer's market of forbidden fruit. Sure, on this side of the world, Ford's SVT performance division gives us the Shelby GT500 and the even more monstrous Shelby GT500KR -- but seriously, as hot as the factory super-Stangs are, the lineup of FPV rides you see above is hot enough to turn that desert sand into glass. Only, they can't -- because everything you see there is virtual. Both the backdrop and the cars are CGI. The photo-realistic vehicle models were created using the real cars' CAD data for a brand new FPV TV spot that premieres in Australia this Sunday. If you don't live in Oz, no worries -- FPV sent us a copy of the spot, which is now embedded after the jump for your enjoyment. And you will enjoy it. Right now, there's a void in our lives shaped like an all-black FPV F6, and this commercial's as close as we're going to come to filling it.
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posted : 7/5/2008 @1:36:52 PM
Plane used in Honda skydiving ad crashed next flight

Mere hours after Honda's impressive skydiving commercial named "Jump" aired live in Europe, the plane used in the spot crashed and claimed the lives of its pilot and a skydiver. Nine other skydivers aboard the plane, a Pilatus PC-6, were fortunately able to escape before the crash. While Honda has extended its condolences to the victims' families, the automaker was apparently in no way connected to the incident. The sky divers in Honda's commercial and the production crew had all moved on by then, but it's a little creepy to think of what would've happened if this tragedy had occurred on live television. The crash occurred in Toledo, Spain after the aircraft lost a wing, the cause of which is not yet known.
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posted : 6/2/2008 @7:53:31 PM
VIDEO: KITT obviates valet parking

Something tells me the commercials for the new Knight Rider are going to be better than the show they're pimping, but we can hold out hope, however slim it may be. This week's new TV spot features lead character Mercury Mike Tracer as he drops off KITT in front of a valet parking stand, rendering an eager parking attendant speechless. No GT500KR joyride for you, dude. Watch it after the jump.
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posted : 1/18/2008 @4:38:54 PM
VIDEO: Porsche Cayenne GTS Bloodlines commercial

It's been a while -- 2 years, apparently -- since Porsche's last television commercial, but with the arrival of this season's NFL playoffs comes a new spot from Stuttgart. The advertised vehicle is the Cayenne GTS. The GTS, in case you forgot, was revealed in Frankfurt last year, and with its 405-horsepower V8, it fills the gap between the Cayenne S and Cayenne Turbo. In the commercial, the GTS driver goes to investigate some sort of Porsche urban legend. He pilots the SUV into the hills, parks overlooking the city, revs his engine, and waits to see what happens. Learn along with him after the jump.
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posted : 1/14/2008 @6:36:11 PM
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