The first 2009 Lincoln MKS is still a couple months away from arriving at your local Lincoln dealer, but Ford has announced that 8,600 customers have already signed up for the all-new sedan. The MKS has garnered this hefty dose of interest no doubt due to Lincoln's new design language, its well-crafted interior and large number of high-tech gizmos, but Ford's marketing team deserves some credit, too. They began their work announcing the sedan's starting price of $37,895 way back in November during the L.A. Auto Show, then followed up by giving would-be customers early access to a build and price tool on the Lincoln website. The marketing team is also reportedly training dealerships to be knowledgeable about the MKS months ahead of the usual timetable, which has helped salesmen secure preorders for the vehicle sight-unseen.
Preorders traditionally happen for high-end trim levels of a model, and the MKS is no different. Sixty-five percent of the 8,600 preorders have been for the high-end "Ultimate Package," which includes features like 19-inch rims, a THX audio system, and navigation system with Travel Link. An MKS with the Ultimate Package goes for $44,180, which means Lincoln's making some money on the MKS before it even shows up for work.
One of the cool features that Ford is introducing for the 2009 model year is its updated navigation system with Sirius Travel Link. When we went out to drive the updated 2009 Ford Escape this week, Ford's chief technology spokes-model Alan Hall gave us a guided tour of the system. The next generation nav unit takes the traditional touch screen GPS unit and integrates it with the popular SYNC system that debuted last year, while adding real time downloadable information from Sirius and a 10GB jukebox. The Sirius system provides information such as live weather maps overlaid on the navigation data, current fuel prices, movie listings and more.
With the jukebox, you can insert an audio CD and automatically rip it to the internal hard drive like you can in the Cadillac CTS. The full Gracenote CDDB database is incorporated so that the meta-data can be automatically added. The screen can even display the album artwork. The system can even play DVDs with the video only being visible on the front seat screen when the car is in park. As soon as the transmission is shifted into gear, it only plays the audio track. If you pull up a restaurant listing, it can automatically dial your bluetooth phone through the SYNC system. Like SYNC, the whole system can be controlled by voice commands so you don't have to take your hands off the wheel. The new setup will be on most 2009 Fords, with bigger vehicles like the new Flex and the MKS getting an 8-inch touch screen while the smaller Escape makes do with a 6.5" inch screen. Ford will be charging $1,995 for the full system including SYNC, the nav system, Travel Link and the jukebox. Check out a pair of video run-throughs of the system
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As Ford, Lincoln and Mercury roll out their 2009 models, customers who opt for Ford's advanced GPS get six months of Sirius Travel Link service. Larry Pesce, senior VP of media services for Sirius (seen above) demonstrated Travel Link for us at CES on Monday night. We got to see how the system provides drivers and passengers with information about traffic, weather, entertainment, fuel prices and sports.
It's a slick system, that, at least in the demo we saw, responds quickly to touches of the screen and was impressive with how smoothly it worked.
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