Toyota is hitting the boob tube hard to advertise its sub-compact Yaris, and the Japanese automaker has found its funny bone in these newest spots. The overall theme of the new campaign is that the Yaris is clever enough to do "almost anything" by demonstrating the few things this little three-door can't. One commercial, for instance shows the Yaris being unsuccessfully piloted by a bobsled team. The newest commercial, however, puts the Yaris on the deck of an aircraft carrier where it attempts to take off after getting the OK from flight control. As you might have guessed, the Yaris can't fly, so the Little hatch goes overbooard into the drink.
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Toyota developed an all-new architecture for its iQ city car, but in an effort to defray the costs the automaker will be using the platform to underpin three new models. The first will be the next-generation Yaris, due out in 2011, which will be packaged more efficiently to improve interior volume and be a more competent competitor to the Honda Fit. A new hybrid model is also in the works that takes aim at another Honda – the new 2009 Insight – while a seven-seat people mover is also slated to be built atop the iQ's architecture. MotorTrend sat down with the iQ's chief engineer, Hiroki Nakajima, to discuss a half-dozen innovative packaging solutions employed on the city car, including a differential moved to the front of the engine to allow more interior room, a higher-mounted steering rack and wiper motor assembly, a smaller, more efficient climate control system and a flat, thin fuel tank that lies beneath the passenger seats. All these innovations have cost some serious coin to develop, but over the iQ's lifetime, along with the implementation of these systems on other models, Toyota is confident that the expense is worth it for both the automaker and consumers.
Yaris: Not really cool or good looking for that matter. Factory photography: the cure for uncool. Toyota has released a couple of new colors for the Yaris Liftbacks - Yellow Jolt and Carmine Red Metallic. An ochreous or insect-derived hue doesn't instantly remove the Joe Camel nose or the S version's tacked on bodykit, but there's something sharp about the accessorized penalty box that Toyota's showing off here. The Yaris sedan gets a couple of more subdued colors - Zephyr Blue Metallic and Blue Streak Metallic. Of course, new colors don't make the Yaris any better, but we must grudgingly admit that while it doesn't stir our souls, it's a decent lob over the plate. Though the price can get uncomfortably close to $20,000 (yikes!). Take a look at the gallery below, which also includes shots of the new five-door hatch model in faux sporty S trim. Indeed, the Yaris has never looked better, and likely never will.
Last month, Toyota announced that its Yaris five-door hatchback would finally make its U.S. debut in 2009. Perfect timing, as escalating gas prices are making small cars like the Yaris increasingly popular; especially when they can be had for a song... which brings us to the real news here. The '09 Yaris five-door will begin at just $13,305 for the base model, with the upper-level S model coming in at $15,125. Also new for '09 are standard anti-lock brakes, Electronic Brake Force Distribution, driver and front passenger front side airbags, and front and rear side curtain airbags. Fuel mileage remains a strong point, with 29 mpg city and 35 mpg highway when equipped with an automatic transmission and 29 city, 36 highway with the manual transmission models. Now, if only Toyota could find a way to move the gauges in front of the driver where they should be, we'd be all set.
Every year, cars get just a bit more expensive. There was a time, which doesn't seem too long ago, that ten grand and a signature was all you needed to walk out of a dealership as the owner of a brand new car. Today, not so much. In fact, according to J.D. Power and Associates, $15,000 gets you just two-thirds of the choices you had just two years ago. Holding up the bottom of the list is the Chevrolet Aveo, which, along with the base-model Cobalt, makes GM the only American player in the cheap-car sweepstakes. The 2009 Aveo, however, has a higher base price than before thanks to the elimination of the lowest price value model. The Koreans in the form of Hyundai and Kia offer three choices, and the remaining five slots are ably filled by Japanese manufacturers.
While there may be a few more vehicles that have base prices below the $15,000 mark, J.D. Power's numbers actually reflect transaction prices rather than MSRPs. Some vehicles, like the Honda Fit, are able to maintain some driving enjoyment to go along with their low prices, and these cars often command higher prices because of the demand for them.
Read a few car reviews and it's easy to walk away with the impression that we're a jaded lot; only interested in performance, luxury, and price. Any vehicle that doesn't have stupendous amounts of the first two for the tiniest pile of the latter gets kicked to the curb. It's true, driving cars that don't belong to us facilitates a certain view into how the other half lives that could definitely ruin one on lesser vehicles. On the other hand, there's an entirely different type of enjoyment to be extracted from cars that forego ostentation without ratcheting up the crap factor. Toyota's Yaris will never be mistaken for a Lexus, but it's neither the absolute nadir, nor ultimate zenith of autodom, meaning it has a shot.
After a controversial two-year run, the Canadian government has announced their ecoAUTO rebate program will be ended next year. The ecoAUTO plan offered a $1000 to $2000 CDN rebate to owners of new cars that consumed gas at a rate less than 6.5 l/100 km. Although the ambitious plan sounded like an excellent way to reward drivers of frugal transportation, the mathematical line in the sand snuffed those whose vehicles were still very efficient, yet just under the threshold.
One of the most vocal protests came from Honda. Unfortunately for them, their Canadian-market Fit was "unfit" for the rebate, yet the competing Toyota Yaris was approved. It didn't take long for the Japanese automaker to call out the Ottawa government in protest. Honda took their message public, and even offered their own version of the rebate to match the government's offer.
To mend the wounds of this green-rebate-gone-awry, the Canadian government has pledged $250 million to the auto industry for the development and research of environmentally-friendly technologies.
The Euro-spec Toyota Yaris is a well-equipped little car. But things like the nine airbags, chrome exhaust finisher, and remote central double locking are merely gravy for the real show on this new SR model: a fully-integrated portable TomTom navigation system that doubles as a touchscreen interface for the car stereo.
It's a neat little trick, and the unit also offers Bluetooth connectivity and a USB connection for MP3 players. We wonder, though, if this is about simply making life easier and aesthetically cleaner for GPS users, or if people are really clamoring for a portable GPS. This blogger has never seen anyone walking down the street taking direction from a TomTom -- but this blogger also lives in LA where nobody walks anywhere, so maybe I'm not the best judge. If nothing else, certain Euro Yaris takers can finally kiss the suction cups goodbye. Uh, Toyota, how 'bout some of that love over this way, please?
Vehicle test mules usually sneak out onto public roads with some camouflage to mask their identities from the legions of long-lensed paparazzi. With its latest development, Toyota opted for the opposite approach: no camouflage, no body-cladding, no shame. That could be because this facelifted Yaris hatchback bears little discernable difference to the model it succeeds. The shape of the air intakes and grille have been ever-so-slighty tweaked, while around back the tail-lights get subtly reconfigured.
With changes this minor, Toyota evidently thought that by putting masking tape around the revised bits, it would draw attention to it. And it almost slipped under the radar of the ever-vigilant online automotive press. Almost.
