For the past 30 years, Japan has declared a car of the year, an award given to newly released or redesigned vehicles released from November 1st of the previous year to October 1st of the current year. More than 60 jurors composed of Japanese journalists receive an allocation of votes, and the car with the most votes comes away with the crown.
This year the Toyota Prius narrowly edged out the Honda Insight, continuing the recent trend of environmentally-friendly winners. Other notable winners included the new Volkswagen Golf, which was named the Import Car of the Year, the Mitsubishi i-MiEV, which was declared to have the Most Advanced Technology. The Nissan Fairlady Z won the category of Most Fun, and finally the Subaru Legacy took top honors for Best Value.
To celebrate the 30th anniversary of the award, the Tokyo Motor Show also organized a display of past winners, starting with the Mazda Familia 3-door Hatch Back in 1980-1981 and finishing with last year's winner, the Toyota IQ.
There's no doubt about which automaker leads the hybrid vehicle race. Toyota – and particularly the Japanese automaker's Prius hybrid – outsells all other manufacturers combined. In total, Automotive News calculates that Toyota sold 144,351 hybrid vehicles in the first nine months of 2009, which actually represents a 28-percent drop from the previous year.
So far this year, Honda has come in second with its new Insight, but that position is currently in jeopardy. The 26,016 hybrid vehicles sold by Ford in the first nine months of the year represents an impressive 73-percent gain from last year. Honda has sold 29,958 hybrids so far in '09, representing a much smaller eight-percent increase. In both July and September, Ford actually sold more hybrids than Honda.
In other words, Ford, led by its Escape Hybrid and new-for-2010 Fusion Hybrid, is gaining on Honda at a very rapid pace. Moving on down the line, General Motors slots in at number four with 12,556 total hybrid so far this year and Nissan's 7,713 units make it the number five hybrid seller in the U.S.
Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from the Blue Oval. That includes the Ford Fusion (62.4 percent), Ford Edge (57.9 percent), Ford Five HundredTaurus (56 percent), Ford Freestyle (51.9 percent), Ford Escape (49.4 percent) and the Ford Focus (47.57 percent).
Other vehicles making up the top 10 include the Toyota Prius (52 percent), Chevy Impala (51.7 percent), Toyota Camry (47.8 percent) and Toyota Corolla (47.56 percent). This brings up an interesting question: With the closing of automotive brands like Saturn and Pontiac, where are those buyers to turn for their next automotive purchase?
Apparently, not back to General Motors. According to Experian, Pontiac owners are most likely to look to the Ford lineup for their next car or truck and Saturn shoppers will switch to Toyota or Honda – not particularly surprising given that Saturn was meant to compete with import brands. Experian predicts that GM's overall market share will fall from 20 percent to about 17.5 percent, with most of the slack being picked up by Ford, Honda and Toyota.
Quick – what's the most fuel efficient car currently for sale in America? Did you guess the Toyota Prius? If so, give yourself a cookie, you're right. According to the U.S. Environmental Protection Agency, the 2010 version of Toyota's seminal hybrid once again scores the mileage victory with its estimated 51 mpg city and 48 highway.
Second place is grabbed by a set of newcomers to the hybrid arena for the 2010 model year: Ford's Fusion sedan and its sibling from Mercury, the Milan. The Blue Oval's hybrid duo earn EPA ratings of 41 city and 36 highway, making them the most fuel efficient midsize sedans in America.
Rounding out the top 10 vehicle platforms are the Civic Hybrid and Insight from Honda; the Lexus HS 250h; the Nissan Altima Hybrid; the Ford Escape, Mazda Tribute and Mercury Mariner hybrid 'utes; Smart's Fortwo coupe and cabriolet (the only non-hybrids in the top 10); Toyota's Camry Hybrid and finally the Lexus RX 450h.
Last year, Volkswagen's new Jetta TDI was named the 2009 Green Car of the Year at the LA Auto Show, which means that the Volkswagen Golf TDI has a bit of baggage if it wants to win the 2010 award. Regardless, the Golf was named one of five finalists today, along with the Audi A3 TDI, the Honda Insight, the Mercury Milan Hybrid and the Toyota Prius. Odd that the Mercury would be chosen above the Ford Fusion Hybrid, but so it goes. That makes it two diesels and three hybrids vying for top spot.
The Green Car of the Year award is given out by Green Car Journal, which narrows the field of green cars down to five and then turns over picking the winner to "jurors such as Jay Leno, Jean-Michel Cousteau, Carroll Shelby, Matt Petersen of Global Green USA and the Sierra Club's Carl Pop." The winner will be announced in LA on December 3, so stay tuned.
Toyota's new generation plug-in hybrid Prius will be shown for the first time next week at the Frankfurt Motor Show, and now we've got some new images and details. As expected, the PHEV Prius will be equipped with a lithium-ion battery pack. The hybrid synergy drive system has been upgraded for the PHEV allowing the Prius to operate in EV mode at speeds up to 62 mph for up to 12.5 miles. The car can apparently accelerate all the way from a standing start in EV mode, although it's not clear how quick it will be. While doing this, the Prius apparently emits about 60 gkm of carbon dioxide. The range and emissions estimates are all based on the EU driving cycle, so the numbers should be a bit more realistic than the absurd Japanese 1015 cycle.
The battery capacity has not been announced yet, but it can be fully charged from a 230 V supply in just over 1.5 hours. Toyota plans to build 500 of these lithium-batteried Priuses starting late this year for leasing to fleets in Japan, the United States and Europe. Retail customers won't get their turn until about 2012.
With every new vehicle introduced by Toyota powered by the automaker's proprietary Hybrid Synergy Drive comes a matching complaint filed by Paice LLC for patent infringement. In the latest case, Paice has filed a grievance with the U.S. International Trade Commission in Washington alleging that Toyota is violating a patent it holds for powertrains that feature both an internal combustion engine and an electric motor – better known as hybrids.
This isn't the first time these two companies have grappled over hybrid drivetrain patents. Back in 2005, Paice won an initial judgement against Toyota resulting in an order that the automaker to pay Paice monetary damages of $4.3 million, though the judge rejected a request to force Toyota to halt sales of hybrid vehicles in the U.S. at that time. Later, Toyota was ordered to pay royalties equal to a small percentage of every hybrid sold in the States.
This time, Paice is taking a slightly different tack, seeking to get importations of Toyota's super popular Prius hybrid (along with all the rest of the hybrids from Toyota and Lexus) stopped by U.S. Customs right at the docks. According to Bloomberg, it could take about 15 months for the ITC to investigate this case, so there doesn't seem to be any reason to rush out and storm your local Toyota or Lexus dealer for a new hybrid...
The last time we heard about gouging on the Toyota Prius was, oh, just last summer when gas prices put the frugal flyer at the top of shopping lists. Things were so bad then that used Priuses were going for more than new models because dealers couldn't keep the fresh stuff in stock.
Cash-for-Clunkers appears to have had the same affect on some Toyota dealers this summer. Even though cars like the Ford Fusion and Toyota Corolla grabbed the top slots and headlines, the Prius was so popular as a swap-car that dealers again ran short on inventory. Daily Tech reports that the tight supply llead some dealerships to start adding a Market Value Adjustment (MVA) to the MSRP of up to $5,000.
It wasn't all Toyota dealers that took to making dough while the sun shone, of course – and the gist of the story appears to be that if you really want a Prius, shop around for MSRP and you'll probably find it. In the long run, until the Prius gets some real competition for the mantle of Greenest Thing on Earth, be ready to hear this story again.
Following last month's news of a Toyota Prius coupe coming to challenge the Honda CR-Z, another Japanese magazine reports that Toyota will use an Italian design firm to style the two-door.
The CR-Z was inspired by the CRX, yet in design and philosophy, it is likely to be quite different from the Honda Insight. If there's any truth to this latest rumor, the Prius coupe, on the other hand, will be based on the sedan and be just four inches shorter. And even though the companies behind some of the world's most fabulous cars – Pininfarina, Guigario – have been mentioned, the coupe is expected "to be very close to the current Prius.
Toyota's TV ads for the 2010 Prius feature a world of flowers blooming whenever the iconic hybrid drives by. This visual message is now available in the physical world thanks to a living ad designed by Greenroad Media. Toyota is installing flowerbeds in the shape of the Prius along busy Los Angeles freeways, with the first unveiled yesterday along the Pasadena Freeway near downtown. Called a "floralscape," the image of a Prius in a sunrise is the first of nine that will promote the Prius around LA and in San Francisco.
The floralscape uses about 20,000 blooms from living flowers to make a 30' by 60' image. The green-ness of the ad extends to the solar energy and "ecologically responsible insect and fungi control" used to make the image. What's odd is that federal regulations require the floralscapes be non-commercial – no company names or logos are allowed – yet this is obviously an ad for the Prius. Somehow, the abstract nature of the flowerbeds allows them to be approved by California's department of transportation, Caltrans, and they are therefore okay to plant. Said another way, it's an ad that isn't an ad, but it really is.
