As previously reported, Suzuki has decided to include navigation on its SX4 Sport and Crossover before you make the first mark on the options list. That will make the $15,999 car the lowest priced car in America to come standard with talking maps. And now they're set to arrive in the SX4 Special Editions that arrive in Suzuki showrooms this month.
To recap, the nav system is called TRIP -- Travel, Real-time traffic, Information, and Play -- and incorporates several Microsoft features. Drivers can get traffic info, weather reports, headline news, stock quotes, movie listings, the lowest priced gas in the area, and directions to 500 nationwide Suzuki dealerships. If buyers go for the expansion module, they'll also get Fodor guide reviews of eateries and nightlife spots. It sounds like an awful lot to do in such a little car, but that's the march of progress.
While we haven't driven the boosted Suzuki SX4t, we hear it's a scream. So when we caught wind of a special edition SX4 inspired by the automaker's participation in the World Rally Championship, our happy balloon was on its way to reaching capacity. It deflated quickly. No, the SX4 WRC isn't turbocharged, doesn't have any trick all-wheel-drive programming and is little more than a wannabe racer of the lamest variety. Think the OZ-edition Mitsubishi Lancer, but with half the cred and none of the good stuff.
Instead, Suzuki Germany is attempting to cash in on the SX4's minimal rallying cred with the stock, 107-hp 1.6-liter four-pot, "rally design" 16-inch wheels wrapped in 205/60 R16 rubber, a body kit that includes a new front bumper and rear bumper and side skirts, and with a mesh grille and "carbon-look" detailing. Inside, Suzuki's German arm is all about budget bling with a leather shift knob, faux carbon fiber trim, navigation and privacy glass, plus keyless entry and starting. Thankfully, you won't be able to pick up the Suzuki SX4 WRC in the States, and for 19,500 euro, we somehow doubt the rally-ravens in Deutschland will be running to dealers with loans in tow.
Integrated nav systems are cash cows for the automakers. We've discussed this here before. While you can run to the local Target and buy a perfectly useful portable unit for around two-hundred bucks, clicking the nav checkbox on a car or truck's option sheet will probably run you ten times as much. That's painful. For the 2009 model year, however, Suzuki's looking to give shoppers some relief by making touchscreen nav standard equipment in the four-door SX4 Sport and front-wheel-drive SX4 crossover (the enclosed PR makes no mention of the 4WD crossover, but we're assuming that it also benefits from this). This makes Suzuki the first automaker to offer the feature as standard equipment in a sub-$16,000 vehicle. What a novel concept: using desirable equipment as the carrot instead of the stick.
The flip-up unit, supplied by Garmin and dubbed "T.R.I.P", also delivers Bluetooth connectivity, features live traffic info, helps locate the lowest gas prices, and is pre-loaded with a number of points of interest. The automaker is even launching a social networking-type website where owners can upload and share their favorite routes and places to go. Will standard nav help Suzuki win over new customers? It sure isn't going to hurt. Given that the technology has dropped in price so precipitously, it's probably not even costing Suzuki too much in the grand scheme of things. And if the presence of that nav unit gets some fence-sitting new car shoppers to write out a check for at least $16,000, it's probably worth whatever it cost to integrate it into the base package. Maybe Suzuki's onto something.
