While automakers spend huge amounts of money paying marketing firms to come up with memorable advertising campaigns, sometimes something relatively simple does the job just as well. Take this Subaru Outback. Dreamed up by Stan Palmer Sales of Carlisle, a Subaru dealership in the U.K., this particular Outback appears to be see-through and was developed to promote the marque's new diesel boxer engine, the first such engine in the world. An image in a Subaru brochure was snapped with an eight megapixel camera, blown up and plastered onto the full-sized car.
Though the whole project took just one day, the effort has drummed up plenty of interest. According to Dealer Principal Ian Armstrong, "The reaction has been fantastic, with people almost tripping up as they walk past." Considering that the Outback isn't exactly a fresh model, the added interest has caught the attention of Lawrence Good, Managing Director of Subaru Limited in the U.K, who said: "This car has become quite a talking point back here in head office and is a fantastic and cost-effective advertising initiative. It should inspire other dealers to either copy the idea or come up with their own innovative campaigns." Sounds like they love it.
There are few words in the English language which can conjure up as much meaning, and likely so many memories, as these: road trip. We've all been on them before; some are the highlights of your life and some... well, not so much. But having the right vehicle can make all the difference in the world. Thule, maker of "transportation accessories", has added its name to the ever-growing list of companies that have invented an "__ of the year" award. For this particular honor, Thule has broken the automotive landscape in half, dividing its choices for the best vehicle to take a road trip in at the $30 grand mark. Without further ado, the winners are:
Best road trip vehicle under $30,000: Subaru Outback 2.5i Limited
Best road trip vehicle over $30,000: Toyota Highlander Hybrid Limited
If you really want to read all of the reasons that Thule offers for choosing these vehicles, there's a whole press release pasted after the break. We're not going to argue with their choices, as both the Outback and the Highlander are fine vehicles, which would be suitable for a group of four people and their assorted belongings. Sure beats the old funny-smelling air-cooled VW van that had trouble keeping up with the slow-moving traffic that some of us can remember from our childhood.
