Despite numerous positive crash test results and assurances from both manufacturers and safety organizations, we still hear people say they'll never trade their bank-safe SUV for one of those little tin cans on wheels. This makes some people wonder what it would take to change folks' minds about automotive safety. A first-hand account from Nick Chambers, an admitted greenie who blogs for gas2.0.org, slammed his Yaris into a dirt embankment then rolled it three times. He not only lived, but walked away from his crumpled Toyota with little more than a bump and a really sore neck. He also admits that before his little off-road excursion in the Yaris, he wasn't completely sold on small car safety. But now he says, "Yes. Yes I would trust my family to a small fuel-efficient car, and I'm miraculously alive and mostly uninjured... so no, it's not a death trap."
The Chevrolet Cruze is three kinds of car: small, American and important. And with the state of General Motors, it isn't even the individual words that mean the most: it's whether The General can combine them into a reliable, fuel efficient and cost effective package. True, we don't get to drive these things while they're parked under the lights, but to have a seat in the Cruze is to imagine a GM that begs the question, "Where was all this before the meltdown?" The studio imagery we've seen so far translates nicely into real life, and the center console looks and feels substantial – in fact, it looks like it could be foreign – even if the silver mesh treatment in the show car was a bit much. The car has a compact yet full-bodied stance, and will probably look even better on the road in a color other than scarlet, and not under klieg lights. Spring of '09 will welcome this first Cruze variant to Europe, after which other regions will get it, as well as a probable hatchback and wagon. It will be powered by a 1.4-liter turbo four-cylinder that charts up to 140 hp and is said to return 40 mpg. Have a look at the high-res gallery of live shots below to get a better idea of what to expect when the Cruze goes on sale here in a couple years.
For years, enthusiasts have been clamoring for Euro-only Blue Oval models to be sold in American dealerships. This dream is finally coming true, starting with the new Ford Fiesta and next-gen 2010 Ford Focus. Mark Fields has revealed that the European Focus and Foci built in North America will share 90% of their parts compared to just 20% today. Not only will this make for better cars, it also allows Ford to realize a double-digit profit improvement on each Focus compared to what it's earning today. This is certainly a positive development, as the automaker believes that the small car segment will nearly double in the next few years. We're inclined to agree unless Exxon discovers that the Earth's core is made of crude. The other part of Ford's plan is to make its North American plants flexible enough to respond quickly to the ever-changing U.S. market, which is something Toyota, Honda and other import automakers assembling vehicles in this country have already done with great effects.
Much attention has been paid to Ford's decision to bring six Euro Fords over to the States, but the Blue Oval isn't the only automaker that has good looking, fuel efficient vehicles overseas. Honda has a variety of petrol-sipping vehicles in its Japanese home market, and is now studying whether those are worth selling here in the U.S. The Japan-to-U.S. formula has already worked well with the stylish, sporty and efficient Fit, sales of which are up 73% this year. While the Fit has been sold in the U.S. since 2006, it has also been available in almost identical trim in Japan since 2001.
So Honda is considering offering its JDM Odyssey and compact Stream wagon (above) for the U.S., which would give the brand some wagon-like choices in its lineup. For now Honda is trying not to deviate from its long-term plans, but if the gas-drag on the U.S. market persists, bringing JDM models to market here is a no-brainer if they don't require a ton of investment to meet U.S. emissions and safety standards. As you might expect, we're all for this plan. While they're at it, we'll take the JDM Civic Type-R, too.
Besides the introduction of the Dodge Challenger, there has been very little good news coming out of Chrysler lately. Sales are down 22% for the year due to a lineup that's still heavy on trucks and SUVs, but there may be some help on the way as soon as 2009. Chrysler CEO Bob Nardelli has hinted that a fuel efficient new vehicle(s) could debut next year, and platform sharing with other automakers would be behind the quick turn-around. Nardelli says the Auburn Hills-based automaker has re-prioritized its capital in an effort to quickly get to market the fuel-efficient vehicles that the market demands. Debuting even a single vehicle that's more fuel-efficient than anything else in the Chrysler lineup would likely have a big effect in light of the fact that its brands offer some of the least fuel-efficient lineups in the industry.
Nardelli didn't give any details as to which vehicle could arrive ahead of schedule, but speculation is that the Dodge Hornet is on the short list. The handsome Hornet (if it looks like the concept) will be based on the Nissan Versa small car platform, and was originally slated to arrive in Dodge guise in 2010. Chrysler is also rumored to be working on alliances with Tata, Fiat, and Chery, and each automaker has plenty of small, efficient vehicles at its disposal. None of those automakers has a presence in the U.S., though, so a quick turnaround on a platform that hasn't been properly crash tested doesn't seem likely.
GM currently owns about 13% of the small car market. With demand for small vehicles increasing with the price of black gold, GM is out to increase that market share. Nevertheless, even if it doesn't increase its share, it plans to make more money off of each small car sold. How? By raising the price, naturally.
The plan is simple: make better small cars, charge more for them. The upcoming Cruze could run you a few thousand more than the outgoing Cobalt, for instance. The test is to see whether cars like the Cruze will be worth the premium. GM Global Design Chief Ed Welburn said, "In North America, we never did a good small car." The General plans to bury that piece of its history... but it's going to charge you, the consumer, for the funeral.
The idea that GM can lasso the small car market while charging a premium, at the same time as slashes its marketing budget by $1.5 billion, takes some effort to swallow. One analyst said that demand for small cars will outstrip supply, so GM could get away with it. However, until we see proof of small GM cars that take bats to the established competition, we'll have to give this plan a "Hmmm."
