The Insurance Institute for Highway Safety recently performed side crash tests for the first time on small pickups. Their sampling included the Toyota Tacoma, Dodge Dakota, Ford Ranger, Nissan Frontier and Chevy Colorado. The results were published today and they indicate that small pickup owners might want to start wearing helmets while driving.
The IIHS has only three grades for its crash tests: Good, Marginal and Poor. The Dakota, Ranger and Frontier all earned Marginal ratings, while the Colorado could only muster a Poor rating due in part to the moving barrier actually coming in contact with the dummy's head during the simulated crash. The Tacoma, however, was the only vehicle to earn a Good rating. It was also the only small truck tested with side air bags, which are an option for 2008 but will be standard equipment on 2009 Tacomas.
If side airbags are an option, the IIHS will, as a rule, test a vehicle without them unless an automaker wants to rerun the crash test with a model that has side airbags and is willing to pay for the cost of the vehicle that's crashed. Not unsurprisingly, the archaic Ranger was the only small pickup that doesn't offer side airbags at all, though it was surprising that none of the other automakers requested their models be tested with side airbags. The IIHS also tells us that small pickups have the highest driver death rates of any vehicles on the road, which makes these tests all the more significant.
Jim Press thinks that there's an emerging market for small, fuel efficient trucks. You know, the kind of trucks his former employer, Toyota, used to build. Press put in 37 years at Toyota, and he saw the evolution of the HiLux into the Tacoma, which is no longer the diminutive hauler it once was. Press owns a second home in Thailand, and observing how trucks are used in that country leads him to believe that there's a worldwide need for a small, versatile pickup. Dodge's Dakota saw its sales drop by one third between 2006 and 2007, and Press thinks that's likely due to buyers shifting to crossovers.
There's not a whole lot of incentive to buy a midsize truck right now – they cost nearly the same as an entry level full sizer, the mileage is only marginally better, and the size differential isn't that great. We can recall two Dodge concept pickups of the recent past that we think buyers who miss the small pickup market might take a liking to. First, there's the 2006 Dodge Rampage Concept, which packed a lot of utility in a small footprint. Then there's the 2002 Dodge M80 Concept, one of the few Chrysler concepts that got a great reception but wasn't produced. Put the M80 into production on a unibody platform with some unique powertrain options, Jim. Trust us, you won't be sorry.
