Amidst the confirmation that chief executive Sergio Marchionne was splitting off the Dodge Ram truck unit into its own division of the Chrysler Group came the announcement of some executive re-shuffles in Auburn Hills. Among them, Lancia CEO Olivier Francois was appointed head of the Chrysler brand. But according to the latest reports, the sharing of a chief executive is only the tip of the North Atlantic iceberg for cooperation between the Chrysler and Lancia.
Long subsisting like it's the Plymouth of the Fiat Group, Lancia lacks a strong product portfolio. But while it isn't expected to join its sister brands in the transatlantic journey to the American market, the sharing and co-development of new products with Chrysler could get the quirky Fiat division back on track.
Among those products that stand to be shared between the two quasi-premium brands are the next-generation models of the Chrysler 300 (which could underpin a replacement for the discontinued Lancia Thesis), Chrysler Sebring, and Lancia Ypsilon hatchback.
Meanwhile, Francois, who joined Fiat in 2005 from his position as a regional manager for Citroën, is emerging as a rising star within both auto groups: his responsibilities now put him in charge of both Chrysler and Lancia, as well as marketing, advertising and branding for no less than nine brands: Fiat, Fiat Professional, Abarth, Alfa Romeo, Lancia, Chrysler, Jeep, Dodge and Ram. If it wasn't clear before, it's now plainly obvious who has replaced Luca de Meo as Marchionne's right hand man.

Four 2010 model year vehicles have just been awarded Top Safety Pick by the Insurance Institute for Highway Safety: Subaru's Outback and Legacy, the Dodge Avenger and Chrysler's Sebring. Top Safety Picks are given to those vehicles that come equipped with electronic stability control and receive front, side, and rear crash test ratings of 'Good' in IIHS testing.
The Legacy has boasted a 'Good' rating for a few years now, while the all-new Outback takes the cake on its first try. The Sebring and Avenger continue their runs of 'Good' form in their current generations.







With fellow Red Bull protégé Scott Speed back in stock cars and the USF1 initiative still at least a year away, the closest Americans have to representation in Formula One is Sebastien Bourdais. Sure, he's French, but after dominating Champ Cars for several years on this side of the Atlantic we can almost claim him as our own. Having won four successive titles in Champ Cars, Bourdais had nothing left to prove in the United States and signed a European management contract with Nicolas Todt, who pulled some family connections and signed Bourdais to drive at Le Mans with Peugeot (whose racing department was run by his father Jean Todt before he moved to Ferrari) and then in Formula One with Scuderia Toro Rosso (whose engines are supplied by Ferrari).
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