Volkswagen was one of the pioneers in infiltrating the booming Chinese market, and now the automaker's early efforts are paying off handsomely. VW is planning to sell over 1 million vehicles in the land of the Great Wall in 2008, which should mean that the automaker's China sales will surpass those in Germany for the first time ever. While that may make it sound like there's a problem with VW's Germany sales, it's more a testament to a 19% market share in a country with 1.4 billion people. Volkswagen is also keeping the heat on the Chinese market, with 14 new vehicles scheduled for launch during the next two years. That's a substantially faster pace than the 11 products VW updated in the previous three years, and a big reason why sales will likely continue to rise. The automaker is turning a serious profit in China, and with products like the affordable and efficient up! on the horizon, Germany's volume automaker looks to be set up well in the worlds fastest-emerging market.
Think of it as the Carsumer Price Index; new car sales are under pressure from other factors besides fuel prices and economic slowdowns, much like the Consumer Price Index strips out the price of fuel and food and then makes a proclamation about the economy. At least that's the theory that Pinny Cohen posits. Who's Pinny Cohen? As far as we know, he's an average joe with an internet rostrum and a budding web entrepreneurship who makes some salient points. He's also an Autoblog reader and he's got something to say, so we thought we'd share.If it's not $4/gallon gasoline or economic stagnation that's putting the brakes on car sales, what else could it be? Cohen posits that the better construction of cars these days, a glut of leases that have led to a tsunami of used cars, and online shopping and telecommuting keeping people home are all contributing factors, says Pinny. Something's got to give for consumers, and new car sales seem to be the weakest link. Every automaker will eventually accept these facts, but the question is whether some will have to close up shop in order to realize that it's a brand new day of decreased production. Check the link to read Cohen's thoughts and let us know if you agree or think of more reasons why besides the crappy economy and high gas prices that new vehicle sales are down.
Toyota is not used to seeing its profit margins drop, as the Japanese auto giant has enjoyed increased profit for nine straight years. Expect that run to end this year, though, as Toyota is discovering that it is not immune to the downturn of the American auto market. For the year, Toyota has revised its sales forecast from 9.06 million units to an estimated 8.74 million. For the first quarter of the year that ended in June, Toyota has also announced that its operating profit took a 39% plunge from lower sales in both the United States and Europe, the increased value of the Yen and higher cost of raw materials. Oh, and then there's the pesky problems of leases. Still, Toyota sales remain fairly strong in this sinking market and a profit is a profit. We'd imagine that this is a problem any one of the Detroit 3 would love to have on its hands.
A quick look at July sales figures shows that Chrysler saw a massive 34% drop in its Daily Sales Rate vs. July 2007, but the bottom line could have looked worse. Chrysler's recent announcement that its financing arm would exit the leasing business by July 31 had lead to a rush of customers visiting local Chrysler, Dodge and Jeep dealerships. Some dealers sold four times as many vehicles as usual for the last couple days of the month, giving the stores some relief from an otherwise bleak July. Now dealers are worried that the increased sales volume could lead to a still more bleak August, since many customers pulled forward their purchase decision.
Some dealers are trying to find third-party banks willing to get in on the leasing game, but a tight credit market and massive losses at automaker credit arms have made leasing look very unattractive as lease price begin to rise. Chrysler is hoping a fresh round of incentives will help cushion the blow, as zero percent financing and plenty of cash on the hood is the order of the day for now. Chrysler historically leased about 20% of the vehicles it sold, so if a whole new round of juicier incentives doesn't entice customers to "Shop til you Drive", August may look even worse than July
If you're in the market for a Bimmer, now is the time to buy. BMW is raising prices this year and next to help ease the burden of unfavorable exchange rates between European currencies and the weak U.S. dollar. CEO Norbert Reithofer told reporters that the company would also produce 20,000 to 25,000 fewer vehicles overall in 2009 and sell 40,000 fewer units in the U.S. Disastrous exchange rates aren't team Bimmer's only problem, either. The German automaker leases 60% of its vehicles in the U.S. during a time when sinking residuals are losing automakers billions.
A quick look at July sales figures shows that even the best-run automakers are hurting. Increasing prices twice within a year when people are cutting back likely isn't going to help matters much, but at least just about everybody else is doing it too.
If vehicles could be sainted, stained-glass artists all over the U.S. would be busy figuring out the best colors for the Toyota Prius to shine in. Brand new examples of the motorized mollusk that everyone can't wait to buy spend just five days on dealer lots. Last year's model lasts just fifteen days more.
The real coup, however, is in the prices. An unused Prius requires about $26,672 to take home. The used version, with fewer than 10,000 miles, goes for around $27,945. That's right, nearly $1,300 more. More incredible: a 2007 model with more than 22,000 miles will only save you $276 compared to the price of a shiny new 2008. We're not sure you can even call that depreciation.
Toyota is increasing Prius production, but that'll take a moment to be felt on dealer lots. In the mean time, if you absolutely have to have a hybrid, we see a Malibu in your future...
Ford and Volkswagen have been traveling in different directions of late, with VW posting record earnings while Ford is losing cash by the billions. VW's momentum doesn't stop with cold, hard cash, either. The German automaker's first half year sales rose 7.2% to 3.31m, while Ford posted a free-fall of 11% to 3.09m. That gives team Fahrvergnugen a lead of 220,000 units in the first half of the year -- a very sizable margin. Part of the reason VW has been able to pass Ford is that the German automaker doesn't rely heavily on US sales, while the land of opportunity is Ford's largest market. VW also has a larger stake in the quickly expanding Chinese market, where Ford is still ramping up in the land of the Great Wall. Since the Blue Oval depends on the US for much of its sales, the second half of the year isn't looking much batter than the first half. Even with gas prices starting to retreat, analysts predict sales will continue to underwhelm for the duration of 2008.
It seems that well-to-do individuals who grew up staring at Countach posters on their bedroom walls are still finding a way to fulfill their childhood fantasies. Both sales and profits are up at Lamborghini, with most of the increases coming from emerging markets, including the Middle East, China and Hong Kong. Lamborghini CEO Stephan Winkelmann believes that the key to its recent sales successes is its policy of producing fewer vehicles than it believes it can sell, thereby keeping demand high. Winkelmann also noted that costs go down as production goes up, a further boon to increased profitability.
With Lambo's latest Gallardo LP560-4 about to hit its 114 dealerships, the second half of the year is already shaping up quite nicely. Ridiculously expensive options with high profit margins like $19,000 carbon-ceramic brakes are sure to help the bottom line too.
The seesaw battle between GM and Toyota for the title of world's largest automaker is still being waged, and after tallying up global sales for the first half of the year, Toyota has opened up a pretty big lead. The Japanese automaker totaled 4.82m units told, with GM trailing with sales of 4.54m cars and trucks. While Toyota's sales are impressive, they're still off the pace of the 9.85m units the automaker expects to sell throughout 2008. The US and Japan have been the source of Toyota's pain this year, as both markets are in a downturn. In spite of record sales in Asia, Latin America, and Europe, GM had a 3% sales decline in the first half of the year. The entire problem rests solely with the General's performance at home, where sales are down a staggering 16% for the year. The news isn't expected to get much better in the States, as last month was the worst June in 17 years, and sales don't look any more promising in July.
While both GM and Toyota have been shrugging off talk of global sales battles, we're inclined to believe selling the most vehicles on the planet is important to both automakers. And since GM has held the sales lead for 77 years, the Detroit automaker won't feel good if it loses its title. Down nearly 300k units through June, though, it'd almost take a miracle for the General to come out on top in 2008.
Ford has been banking on strong sales of its crossover vehicles to help counter the sinking ship that is its line of SUVs. While the new Ford Edge and Lincoln MKX, along with the brand new Ford Flex and revised Escape, have sold well enough to post a meager 2.8-percent gain in overall sales so far this year, that number apparently isn't high enough to warrant a third shift at Ford's Oakville, Ontario plant that the automaker was hoping would be necessary. Unfortunately, this shift cancelation means that 350 workers who had planned on showing up for their first day next Monday are now left jobless.
While there are certainly buyers out there who require the capability to haul around their entire families and their associated gear, all large passenger vehicles -- crossovers like the new Flex included -- face an uphill battle now to overcome current market conditions, as this latest announcement once again proves.
