Chrysler's departure from the leasing game certainly isn't going to help dealers move stale product off their lots, so the automaker has announced a new sales program unimaginatively named the "Shop 'Til You Drive Sales Event." What'll it take to get you into a new Chrysler, Dodge or Jeep vehicle?
Well, aside from $2,000 cash back on "select retail purchases," Chrysler is offering an August-only, 72-month, zero-percent APR financing deal on many of its slow-selling models that aims to make monthly payments approximately the same as a 36-month lease.
Additionally, pricing on Dodge, Chrysler and Jeep vehicles has been slashed, with the Ram dropping 40-percent of its MSRP, Aspen hacked by up to 25 percent, Town & Country minivans cut by 24 percent and Grand Cherokees dropping 28 percent.
Chrysler will also try to get lessees back into dealerships by offering special "loyalty incentives" that will be applied to a new retail purchase, along with waiving the $425 lease disposition fee.
Faced with miserable sales and a brutal economy, General Motors has reverted back to employee pricing for non-GM employees and family members. You may remember the last employee pricing campaign in 2005 that led to record summer sales followed by a miserable fall due to the fact that everybody looking to buy a vehicle pulled their purchase decision forward. This time around, only customers that get a unique PIN from an employee will receive the special pricing, and every GM employee gets one PIN to give away. That translates to roughly 108,000 vehicles that are eligible for special pricing, and only active employees are eligible to participate. Left out of the discounted car sell-athon is the General's considerable pool of retirees, which is larger than the sum of active workers. GM is hoping the promotion will give sales a boost without resorting to wholesale incentives to everyone, and with July rumored to be just as bad as June, the General can use all the help it can get.
You thought you knew how much a Dodge Journey costs. Well, it's actually a thousand dollars less than that. Why? Because Chrysler is offering that much as an incentive to folks who plunk down the balance on a 2009 Dodge Journey. On the This Is Not Good side, it's the first 2009 model of the year to put money on the hood, and frankly, it just never looks good when the manufacturer offers cash to entice buyers. On the This Is Really Not Bad side, has anyone had a look at the things folks in Journey's market segment are enduring right now? (Hint: rhymes with "portgage misis.") Yeah. So we won't hit Dodge over the head... but we will be watching...
Fresh off news that Ford Motor Company was raising prices by an average of $502 per vehicle, the Dearborn automaker told dealers that the company would significantly increase incentives. The goal is to keep older vehicles like the Mercury Milan and Ford F-150 moving off dealer lots while also appeasing a hurting dealer network. Ford plans on using marketing dollars to target specific regions of the US where a particular vehicle may be struggling. That may mean that in Chicago you can get $2,000 on the hood of a Milan, but in California incentives could reach $3,000. CNW Marketing Research President Art Spinella points out to The Detroit News that this selective spend approach is a lot like what new top marketing guy Jim Farley did successfully during his time at Toyota.
After looking at all the red arrows in January's "By the Numbers" report here at Autoblog, we're guessing Ford isn't the only company looking to bump incentives. How many times do Toyota, Honda, and Nissan all report down sales in the same month? At least Ford bumped prices first so the upcoming price battle could be mitigated somewhat.
Chrysler offers already five-yearly, to interest-free loans on some its cars. Starting from today's day it offers also six-yearly, to interest-free loans and the incentives for cash. Cerberus, confronted with Chrysler sink first in the sales, since it took controls, are not bent to waste the time those tried, to raise its portion. It could also be an effort to form area for '08 exemplary year carriers. Nevertheless drop Chryslers -- 6.1-Prozent in August, but only 2,7 per cent surplus the first eight months of the yearly -- is the smallest of the large three.
Customers know the six-yearly loan or the cash (however not both to use, sadly), on the great camper, the city and the country LWB, the Dakota, the Durango and the Aspen. The new incentives are good until 1 October.
