When the city of London decided in November 2006 to tax gas-guzzling, emission-spewing vehicles (aka sports cars), we knew someone would put up a fight. It didn't take long before Porsche, the enthusiast-oriented German automaker, stepped into the ring. Round One started last month, after London's Mayor Ken Livingstone decreed that a $50 daily tax shall be levied against all environmentally unfriendly vehicles that drive through his city beginning this October. After Porsche formally requested the mayor reconsider his plan or else it would call for a judicial review of the proposal, the Mayor kicked off Round 2 by accusing Porsche of imposing unnecessary pollution on Londoners and then compared the brand's sports cars to garbage littered on the street.
After consulting with its ringside trainer, Porsche has chosen to involve a legal referee in this match and make a formal application for judicial review to challenge the matter. Once the papers are filed, Mayor Livingstone's corner will have 21 days to acknowledge the claim. Don't expect the Mayor's office to throw in the towel -- most expect this bout to go the distance.
Ken Livingstone, the mayor of London, has made his populous British city a very unfriendly place for motorists, and his latest plant to increase the city's congestion charge to £25 ($48.72 USD) for all gas-guzzling, carbon-spewing vehicles within the city limits has drawn the ire of Porsche. In a letter delivered to the mayor, the Stuttgart-based automaker gave Livingstone 14 days to reconsider the charge, which it considers too expensive and ineffective at reducing pollution, or else it would take the matter to the courts.
Livingstone apparently checked his mail that day, and has responded with some choice words. Accusing Porsche of imposing unnecessary pollution on Londoners, he basically compares the brand's sports cars to garbage littered on the street.
The reason Porsche is so interested in stopping Livingston's increased congestion charges is that only only two models in its current lineup, the entry-level Boxster and Caymen, are exempt from the current charge of £8 to enter a "congestion zone". Increasing the charge to £25 would no doubt tank Porsche sales in the affluent neighborhoods of London. Unfortunately, Livingstone's congestion charges have been challenged in court before and he's won each time.
Porsche UK, however, has set up a website for anyone who wishes to support its desire for a judicial review of Livingstone's plan. The automaker uses the website to lay out its argument, as well as solicit signatures for an online petition.
It looks like each side has managed to land a decent punch this round, but we're betting this fight is far from over.
