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RCA grads design eco-friendly concepts for the future

Whenever car design students tackle a project with as little direction as designing a "future eco-friendly automobile," you know that the designs will bear little resemblance to what's currently available. Still, when it's students from the Royal College of Art we're talking about, we should take note. After all, this is the same school that graduated the likes of Peter Horbury, Ian Callum, Martin Smith from Ford of Europe, Aston Martin's design director Marek Reichman and Peter Schreyer, Kia's current design head and the man behind the iconic shape of Audi's original TT.

The winner of the 2008 Pilkington Automotive Vehicle Design award was Pierre Sabas with his Airflow concept (shown above). Although the looks of the vehicle, with its entire exterior made from glass, are pretty far fetched, the in-wheel electric motors specified by the designer may have a future as many automakers are already exploring this idea for production. In contrast, Arturo Peralta Nogueras's concept uses non-existent "solid hologram technology" for the exterior along with an interior that evolves with its surroundings. We're sure that one's coming right around the corner.

posted : 8/7/2008 @6:18:06 PM

Ford moving to three-year redesigns to keep things fresh

Back when it was virtually guaranteed 20% US market share, Ford would redesign its vehicles every five or more years. The Ford Ranger, Focus, and Crown Victoria changed even slower, with mostly only new lights and grilles. When competitive pressures started to put the Blue Oval into an anaconda death grip, that once guaranteed share began to shrink. To battle those competitive forces, Ford is looking to do a major redesign on its vehicles every three years from now on. Ford design director Peter Horbury told Automotive News that minor styling changes just aren't effective, and that future redesigns will include changes to everything but the doors, roof, and glass. That leaves bumpers, hoods, trunks, lights, quarter panels and front and rear facias as some of the items that can be refreshed in a much more timely fashion.

Horbury claims the Dearborn, MI automaker listened to the press with regard to styling changes, which emboldens us to ask for more. We'd like a twin-turbo four-pot Mustang, a plug-in euro Focus, a 40 mpg F-150, a seat on the board, and free Mondeos for all.

posted : 7/15/2008 @1:38:04 AM
Ford reduces time between styling changes to three years

According to Peter Horbury, Ford's head of design in North America, the Blue Oval will be shortening the time frame between major styling changes for its models from five years to three. This move is part of a plan to reduce the need for large incentives to move older models that haven't had a major redesign in 4 - 5 years. Apparently, the company has not seen big sales jumps with its standard practice of giving older models minor facelifts. So, for instance, the Ford Flex, which is arriving to market as we speak, could see some major changes for its first makeover on which designers are already working. First seen in 2005 as the Fairlane concept, the Flex could be in danger of getting stale faster than other models. Considering that we just drove the new 2009 Ford Flex for the first time, already starting its next major restyling is a good sign that Ford's planning ahead these days.
posted : 6/19/2008 @9:58:32 PM


Ford has seen its ups and downs when it comes to vehicle styling, but with immense competition around the world and in North America specifically, design disasters will hurt an automaker now more than ever before. Ford design director Peter Horbury leads Ford's North American design, so responsibility for both beauties and beasts will rest firmly on his English shoulders. We had the opportunity to spend some time with Horbury and learn more about his plans for both Ford and Lincoln, and as usual the eloquent designer didn't disappoint. Hit play on the video above to hear what Horbury had to say about future European Fords in the U.S., global design, and the future of Ford interiors.
posted : 6/4/2008 @8:05:33 PM

2010 Ford Mustang to appear smaller

How do you make a muscle car appear more fuel-efficient? According to Ford's North American design director, Peter Horbury, you make it look smaller. In an interview with Automotive News, Horbury said that the Mustang, "... is more suitable for the times than the [Dodge] Challenger and [Chevy] Camaro." By "times" we're assuming Horbury is implying that big muscle cars will become less popular due to rising fuel prices and that vehicles like the Challenger and Camaro will endure much of the same wrath that SUVs have garnered in the last few years.

While the Camaro concept is 1.4-inches shorter and 5.7-inches wider than the Mustang, the Challenger overshadows Ford's pony car in length by over ten inches. Whether those facts will have any effect on the buying public is open to debate, but appearances are just that, and a focus on weight reduction and more fuel-efficient drivetrains would seem to be a better solution than making the 2010 Mustang, which will share the same dimensions as the current model, appear to be the smarter choice.

posted : 6/2/2008 @7:51:28 PM
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