Forget about more cowbell, for GM it's all about more Chevy -- at least, that's the situation for Chevrolet's new VP Brent Dewar. So far this year the Bowtie has posted more than 60% of GM's North American volume, but Dewar wants that to get to 70%. "As Pontiac goes away, Saturn goes away," Dewar said, "Chevrolet has to step up. The 70 percent target is the right kind of number we need to work on."
The real perspective on that challenge is in the numbers: GM's market share was 22.4 percent a year ago and is now 19.7 percent. However, while GM is out to increase overall market share it has half as many brands as it did last year: Pontiac and Saturn are dead, Saab and Hummer have found other homes.
For Dewar, the general (if slight) upward trend in sales, as well as the coming Cruze and the Volt, will help Chevy achieve that number. But beyond that we have no idea what he plans to use to breach the 70 percent figure, and we find it interesting that Chevy is trying to make up for more even with Cadillac's and Buick's imminent models. Nor is it clear how GM will maintain its overall numbers globally without Opel, but we look forward to finding out.
General Motors has made a science out of sharing platforms. So when the company's Kappa platform was introduced for a new rear-drive roadster to be distributed across three different motor divisions, you'd have figured the program was pretty safe, right? Unfortunately for the workers at the Wilmington Assembly Plant which manufactured the Kappa roadsters, those three divisions were Pontiac, Saturn and Opel – three units which the General has either sold or shut down. Which is a shame, because a perfectly good rear-drive roadster platform is a heck of a thing to waste.
In one of the strangest rumors we've heard recently, however, our compatriots over at Jalopnik report that the DeLorean Motor Company (yes, that DeLorean Motor Company) is considering buying the plant and the platform from GM and putting it back into production as a new DMC.
The company's current management is speculating whether their founder, who had a long history with Pontiac, would have tried to save the dying motor division, and are reportedly encouraged by the prospect of putting the Willmington workforce back to work. At this point, there's no telling how realistic the prospects are – after all, today's DMC does little more than service the old DeLoreans and word 'round Detroit was that the Kappas were notoriously costly to build and something of a money pit.
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When GM decided to hand 55% of Opel to Magna, you didn't think the Belgians were just going to have some waffles and call it quits, did you? Oh no. Belgium's prime minister made a call to the EU president about the deal, and the EU Competition Commissioner Neelie Kroes told a Belgian newspaper, "If something happens against the rules, I will take action."
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Finally, after what seems like an eternity of protracted negotiations, bickering and stalling tactics, General Motors has agreed to sell a majority stake in its European operations to Magna International and its Russian financial partner Sberbank. Under the terms of the deal, 55% of Opel and Vauxhall will be owned by MagnaSberbank; The General will hold on to a 35% stake and employees of the two companies will hold the final 10 percent.
Naturally, the European automakers will continue to offer the recently redesigned Astra and Insignia, and future technologies – such as the extended-range electric powertrain that will be used in the upcoming Ampera – will be shared between the U.S. and European companies.
According to Automotive News, there are still strings attached to the deal and the German government doesn't expect anything to be completely finalized until after the next set of elections scheduled to take place in Germany on September 27, so the saga is likely to continue. Click past the break for the official statement from GM.
While General Motors was going through its 42 day bankruptcy period, one of the stories that didn't receive much play was the sale of GM's Opel brand. The major players in the Opel sale appear to be the German government, Canadian supplier Magna and Belgian private investor RHJ International.
The German government was reportedly willing to front 3.4 billion euros toward the deal, as long as Magna was the buyer. Magna has said that it wouldn't close any German factories if it purchased, making the supplier attractive to the German government. But Magna is tied to a Russian company that would receive GM's intellectual property if the sale is made final.
The Daily Mail in the UK is reporting that the General would rather push Opel into insolvency than sell to Magna. When GM went into Chapter 11, Opel was placed in a trust. Now that GM is free of bankruptcy and sales have picked up (slightly) in Europe, the Detroit-based automaker could possibly again own Opel by working through German insolvency laws. To make matters a bit more complicated, Opel's unions are threatening to demand pay raises and bonuses if the company isn't sold to Magna.
The sale of Opel looks like it's becoming more of a mess than originally anticipated. The status of Opel could become clearer by the end of this week, with a Opel on the agenda during a major board meeting at GM today and tomorrow.
The battle for Opel has added another front: Opel labor unions at two of the company's German factories retracted an agreement made last year to forgo vacation bonuses. The move demands that General Motors pay the laborers €70 million ($100.2M U.S.) by next week, the amount that they agreed to give up when GM was trying to rescue itself. Workers at two other Opel factories in Germany are expected to make the same move some time this week. The workers want GM to sell to Magna, and if The General doesn't make its intentions plain soon, the next step will be for Opel labor to demand the wage hike they waived last year, which would see the automaker owe another several hundred million euros.
According to Automotive News, GM's board met to discuss which bidder, Magna or RHJ, it would go with, but instead of making a decision it sent its lead negotiator back to Germany to talk to government officials. As of last week, there were rumors of GM wanting a buyback option for Opel, which could get GM quickly back into Europe when the company restores its fortunes. The option seemed to make RHJ the leading bidder, but not the one German government or labor wants.
If RHJ wins, it will get no state aid. If Magna wins, it has been pledged €4.5B ($6.4B U.S.) in government loans. The disadvantage could cause RHJ to deal with Opel drastically, which would greatly displease a whole lot of Germans. Perhaps that is why there is now talk of GM not selling Opel at all, instead looking to raise $4.3 billion to keep Opel in the family. With GM barely out of bankruptcy, and with economies still shaky, observers aren't sure where GM would get that kind of money. It is thought that GM will announce its intentions in the next day or so.
General Motors was meant to decide who would be the winning bidder for Opel last Friday. But it didn't. Instead, GM asked the German government for more information on federal financial assistance available to buyers. The German government would like Magna to take over Opel as it vowed to retain a huge chunk of jobs in Germany, but GM has given every indication of preferring Belgian investment fund RHJ.
GM wants to know how much money RHJ would get in case it was chosen to buy Opel. It looks like GM still has issues with Magna buying Opel and is looking for a way to choose RHJ and save at least a little face with the German government. If RHJ can get an attractive financial package from the feds, it can also save more jobs than it might be inclined to otherwise, and GM doesn't have to worry about Russian competitors using its own technology.
The German government wants none of it, though. It has called on the United States government to get GM to make a decision. That isn't likely to happen, but it shows how intense things are with Opel, politicians, labor and upcoming elections. On a side note, the BBC reported that part of GM's plan could include a buy-back option for Opel, which, if true, would probably make a lot more sense for RHJ than Magna.
Toward the end of last summer, before GM went from "Everybody calm down..." to "Everybody calm down... but we could use some help over here...", GM launched a U.S. Facts and Fiction site to counter some of the nefarious scuttlebutt doing the rounds. With GM Europe now in the same straits, a European version of the truth-telling portal has been created to provide the real lowdown on Opel and Vauxhall. In GM's words, it will counter "rumor, speculation and urban myths [that] circulate at this time," and "support informed discussion and fact-based reporting."
With the German government taking a very cautious approach towards extending a helping hand to GM's Opel division (Vauxhall in the U.K.), a large group of the brand's dealerships have hatched a scheme that could see them take a minority stake in the company. Under the proposal, participating dealers would put 150 euros from each Opel or Vauxhall vehicle sold into an account for the next three years. The total investment would equal 400 million euros, which would only buy a minority stake in the automaker and is far short of the 3.3 billion euros ($4.15 billion) that General Motors says Opel needs to survive in its present state. Still, the dealers believe it would be a solid way to show their support for the brand and enough to show how serious they are about preserving the automaker and their investment in the company.
Following up on an earlier report this week about future Buicks using Opel parts and platforms, the Detroit Free Press is saying that General Motors is considering offering the Insignia as a Cadillac. The front-wheel-drive sedan would likely be offered in all-wheel-drive form to U.S. consumers, and would feature adaptive headlamps, a lane-departure warning system and other techy tidbits. The same Epsilon II platform will underpin the 2010 Buick LaCrosse, and although it's been assumed since the Insignia's introduction that Saturn would receive the mid-size sedan, with that brand's future in doubt, GM may be trying to leverage more of its European assets in the States.
