According to president and CEO James Muir, the company would like to go a bit upmarket, attracting buyers looking for an aspirational brand. We're okay with that as long as Mazda's don't lose their sporty edge in the process. To make the transition, the automaker is looking to offer more variations of models already in its line and to add a few new ones. A new entry-level model could show up first, drawing styling cues from the company's radical concept cars such as the Kiyora concept recently shown as the Paris Motor Show. That new city car could be known as the Mazda1. A small crossover is also on the drawing board and was previewed by the awesome Kazamai concept from Moscow.
Also present and accounted for is the rumor that just won't die: a new RX-7, which would undoubtedly be powered by a version of Mazda's unique Renesis rotary engine. We'd expect the new RX to be a bit more than just an RX-8 with its rear doors lopped off, as the 7 has always been Mazda's top performer. That new halo car would complement the more aggressive MX-5 that the automaker is currently working on.
High energy costs and growth in emerging markets have automakers scrambling to downsize their product plans, and ultra-small transportation like the VW up! is bound to bring low-cost city cars to the masses. Mazda intends to be a serious player in this burgeoning segment and will unveil the Mazda1 concept in Paris this fall, expected to look like the sketch above and influenced by the Nagare design language.
Mazda promises that the production vehicle will be more "radical" in production trim, though it likely won't carry fuel cells and batteries like the concept. The automaker does plan on offering amenities like navigation, Bluetooth and iPod connectivity, and the micro will have sliding doors and seats to make getting in and out easier. Mazda engineers are also working hard to make sure the Mazda1 is environmentally friendly, which means low emissions, small powertrains, and low weight. Fortunately, those very same attributes will also help keep costs down, which should help Mazda offer the vehicle everywhere from India and China to more developed regions like Europe and the US.
Mazda is finally going to employ the styling cues shown on its Taiki, Ryuga, Hakaze and Furai show cars with a supermini concept, due to be unveiled at the Paris Motor Show. The concept aims to slot in below the Mazda2 and may be the first production model to benefit from the Nagare design theme. Other models utilizing Laurens van der Acker's swooping and sculpted lines are expected to come to production in 2010, including the redesigned Mazda3.
Mazda also plans to unveil a small crossover concept at the Moscow Motor Show later this year, which will likely be based of the Ford Kuga and utilize the same Nagare DNA. This new CUV will be specifically designed for the Russian market, which Mazda maintains could overtake Germany as the largest market in Europe. But bringing this cute 'ute to the UK and the US is a possibility, as consumers continue to downsize their rides.
