Starting to wonder if the Mahindra TR20 (two-door) and TR40 (four-door) small pickups will ever come to market here in the States? You're not alone. Though our Magic 8 Ball still tells us it's likely that the compact trucks will indeed make an appearance at some unknown point in the future, news comes by way of PickupTrucks.com that the Indian haulers have been delayed yet again until sometime in the spring of 2010.
Sound familiar? It should – this isn't Mahindra's first delay. As a matter of fact, it's not its second delay, either, not that the extra time is completely unexpected. After all, it's not easy to launch an entirely new brand in the United States with as-yet untested products.
In any case, Global Vehicles USA, the chosen distributor for Mahindra's wares here in the States, is saying that the TR20 and TR40 have now passed U.S. federal safety and emissions standards and the final paperwork will be completed by February. We shall see.
No, you're not looking at yet another voting map, or even a topographical depiction of the WalMarting of America (trust us, you don't want to see that). The image seen above is that of Mahindra's "dealership network." We're putting quotes on that because the Indian automaker says on its website that the dots represent only "potential" outlets for their forthcoming small diesel pickup trucks.
Even if the map hasn't been finalized (and doesn't have an associated time frame for each franchise coming on-line), the map is interesting because it illustrates widespread interest in the brand. Credit for that in part should go to the promise of a robust, cheap, and fuel-efficient small truck from a major global player – but it should be equally predictable because there are lots of showrooms sitting empty (or on their way to doing so) thanks to the downsizing of dealer networks associated with General Motors, Chrysler and other automakers.
We could have predicted widespread traction for the brand in regions like the Midwest and even the Northeast, but the concentration of likely franchises in Florida surprises us. Either way, we'll have to wait a bit longer to see just who finally ends up selling the automaker's TR20 and TR40 models – they are expected to go on sale in the first quarter of next year.
Indian vehicle maker Mahindra is looking for a way to avoid import taxes when it puts its pickup truck and Scorpio sport utility on the U.S. market sometime in 2010, so it's no surprise that Automotive News is reporting that the manufacturer is on the hunt for a stateside assembly location. It's the same reason why there are Honda and Toyota plants here, and Mahindra is no stranger to selling vehicles in our market – or assembling them here, for that matter.
Already well established selling tractors to American farmers, Mahindra has three U.S. plants for its agricultural products already. Looking at how Mahindra has stretched out to many different regions and markets, there's little doubt that assembling pickup trucks here in the U.S. from knock-down kits is going to be easy, as they're already doing the same thing in Egypt and Brazil, for example.
The U.S. market has precious few true small pickup offerings left, the Ford Ranger, Toyota Tacoma and the Chevrolet Colorado GMC Canyon twins are about all there is, and there may be untapped potential for a well-priced truck, particularly one with a diesel engine. That's what Mahindra is banking on, as it is apparently planning to make the United States one of its largest export markets.
Mahindra's plan to launch its midsize pickups in the United States has taken another interesting turn, as the Indian automaker now plans to assemble the first U.S.-bound units at home and not in Ohio as originally planned. The change means that Mahindra will now be forced to pay the 25% federal "chicken tax" that was first created in the early '60s in retaliation against European tariffs on U.S.-bred chicken. In any case, Mahindra doesn't expect additional delays in getting its diesel-powered pickup trucks to U.S. dealerships. In fact, selling Indian-made units may actually expedite the truck's fourth-quarter introduction by a few weeks.
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General Motors is already having meetings with its dealers regarding all the possibilities for its HUMMER brand. According to reports, there are several companies interested in making a purchase of the military-inspired vehicles, though Tata Motors now appears uninterested despite earlier reports. One suitor is said to be Mahindra & Mahindra, the Indian company that plans on making a big splash entering the American market itself over the next few years. Just-Auto quotes an unnamed official at the company who says "Mahindra is very keen on acquiring the Hummer." Hmm... Isn't it interesting how one little word can change the meaning of an entire sentence. Anyway, Mahindra already produces a vehicle that shares an eerie resemblance to the original GI-spec HUMMER that it sells to the Indian military.
Currently, the vast majority of Hummer sales are made in the States, but Mahindra doesn't sound worried about that. "The U.S. market might not be able to afford their own HUMMER any longer, but India is a growing and strong economy. When Indians like something we go out and get it, no matter what the cost, because we know how to make it work for us," according to an unnamed source. Uh huh... good luck with that.
While it might not be the prettiest girl at the prom, we're still extremely intrigued by Mahindra's upcoming diesel pickup for the American market. Up until today, we've been referring to the new truck as the Appalachian, though reports now indicate that it will drop that moniker. Apparently, the Indian company wants to highlight its own name in an effort to build some much-needed brand recognition in a market it has never played in before. For that reason, some sort of nondescript name made from numbers and/or letters is to be expected.
Mahindra's newly un-named truck will feature a new four-cylinder diesel engine produced just for the States with help from Bosch and AVL. Power output should hover around 150 horses, though torque is expected to be a massive 300 lb-ft. Coupled with what should be reasonable fuel economy from just 2.2 liters of displacement, we think that Mahindra's new pickup could re-ignite the compact pickup market in no time at all. At least one domestic brand might be thinking the same thing, as this spy shot indicates that one of Detroit's finest brought one over for testing.
Tata Motors, rumored to have been interested in purchasing a large chunk of Italian motorcycle maker MV Agusta, could have some competition. Another large Indian conglomerate, Mahindra & Mahindra may now be interested in a controlling stake in the storied company. According to India Automotive, the potential exists to gain instant traction in the global motorcycle market by picking up MV Agusta, and the Italian company could use the extra funds from a large and profitable company to release a new line of more competitive machines.
Volkswagen, are you paying attention to all of this? As we've previously reported, the German automaker has expressed interest in purchasing an established motorcycle brand, even going so far as to mention Ducati by name. MV Agusta would offer instant credibility and would be a rather easy entrance into the marketplace.
