Seemingly nothing – not the credit crunch, not miniscule sales, not its own lengthy, lugubrious looks – can kill the Maybach. People who have wondered how long Mercedes will keep dishing out tiny servings of the enormous cars can wonder no more: top guy Dieter Zetsche has said Maybach is here to stay, and that the brand "is not losing money." We don't know how a division that moved just 146 cars last year, even if they start at $372,000, isn't losing money. But the $1.35 million Landaulet should help things, and to be to be fair, Zetsche has said before that Maybach's profitability or otherwise is not the issue – the car is a suitable competitor to Rolls-Royce and Bentley. And Daimler has demonstrated patience: it waded through the rough times with the smart car division for ten years, and now has black ink and a hot brand to show for it.
Okay, it just hit us: eccentric. That's what the Maybach 62 Landaulet is, in a word. In fact, you could apply that to the whole Maybach venture. Like Dennis Hopper said in the Keanu-tastic action flick Speed, "Poor people are crazy, Jack. I'm eccentric." Daimler is evidently hoping that there are enough "eccentric" people in the United States to warrant bringing over the head-scratchingly-strange Maybach 62 Landaulet to the American market.
With trepidation and a considerable measure of revulsion, we've covered the emergence of the Landaulet from the initial rumor, through the preview before the car's unveiling in Dubai (where else), the first video footage, its North American debut and its eventual production confirmation. It's been a long and crazy wind-tousled process, and now comes confirmation that it's coming our way. Oh, and the price? Ultimately confirmed at $1.35 million. That's not a typo, and it's higher even than the highest estimates we received previously. In case you, like us, are wondering who would spend that kind of money on a convertible version of a car that ordinarily costs (an already exorbitant) $433,750, ask Hans-Dieter Mulhaupt, the VP in charge of the Maybach program: "The Landaulet is for a superrich individual who wants something that is extremely extraordinary and enjoys being driven in a car with acres of sky above them." There you have it: "extremely extraordinary", for a million-dollar premium. Check out the images in the gallery below...those are free.
Lord help us, for the automotive industry has sunk to a new low. As if it wasn't bad enough that Maybach created an ode to conspicuous consumption like the 62 Landaulet, but now Mercedes' big, goofy brother has decided to put the thing into production.
Following a spat of rumors, Maybach initially unveiled the half limo/half convertible/half marshmallow in Dubai this past November, and then laid it on us in person at the Detroit show. It starts with the Maybach 62 S and then peeled off half the roof like a can of sardines and slathered whitewash all over the thing. Unfortunately, as we could see by the yellow Cayenne we showed you yesterday, money and taste don't always go together, and Daimler seems content to separate the former from those who don't have the latter. The reported list price rivals the concept itself for sheer lunacy: $1.19 million. That's an unfathomable $756k premium over the $433,750 list price for a 2008 Maybach 62 S, though we've found conflicting reports that it will start at £350,000 or around $685,000 USD. We'd like to speak to any potential customers considering buying a Maybach 62 Laundaulet about this bucket of extremely rare sand that we're offering for a very reasonable price.
