Whenever there's auto industry-related lobbying going on in Washington D.C., the Alliance of Automobile Manufacturers is there. Consisting of eleven automakers representing 77 percent of all vehicle sales in the United States, the Auto Alliance has a "role in shaping meaningful public policy on the federal, state and even global levels," according to President and CEO Dave McCurdy. The newest member of the Alliance is Jaguar Land Rover, representing the two brands that were recently sold by Ford Motor Company to Tata Motors. With the addition of the Indian-owned, British-based automaker, the membership now consists of BMW Group, Chrysler, Ford Motor Company, General Motors, Jaguar Land Rover, Mazda, Mercedes-Benz, Mitsubishi Motors, Porsche, Toyota and Volkswagen.
Fans of our monthly By the Numbers posts may have noticed the conspicuous absence of sales data for both Jaguar and Land Rover over the past few months. The reason we haven't included their sales figures is because we haven't been able to find them since Ford handed over ownership of the two British brands to Tata. The automaker from India says that it will no longer report U.S. sales data for its two newest assets because of what it calls a strategy that "stresses quality over quantity." A spokeswoman for Jaguar tells Ward's Auto that the brands were forced to report their numbers when owned by Ford and now, since they're privately owned by Tata, they don't have to. She also notes that the sales figures could create a "distorted and potentially harmful commentary." Yeah, we suppose that happens when you sell a fraction of what your competition does. Still, Jaguar is missing out on an opportunity to revel in the relative success of its new XF, which we know has bumped up the brand's pitiful sales performance in the U.S. Regardless, By the Numbers will no longer include spots for Jaguar and Land Rover unless someone wants to go out and count their sales by hand.
The LR2 gives Land Rover a semi-affordable entry model that is much more fuel efficient than the rest of the luxury SUV-maker's lineup. To help keep LR2 sales strong in a car market that is increasingly tougher for crossovers and SUVs, Land Rover is reportedly looking at adding a third row of seats by 2010. So the question is, how does Land Rover differentiate the seven-seat LR2 from the five-seater? Sometimes an automaker will just increase the number in the model's name by one, but that apparently doesn't work well with the luxury automaker's brilliantly simple naming convention. One idea is to shuffle names around to differentiate the two LR2 models. The seven-seat LR2 could be called the LR3, while the current LR3, a different model entirely, would then get bumped up to LR4 status. We understand there aren't many options for Land Rover, but shuffling around model names with which customers are already familiar seems extreme. Why not make the seven-seat model the LR2 L or LR2 XL or LR2 ES? There is, after all, already an LR2 HSE.
Land Rover sales are tanking along with the rest of SUVs sold here in the States and in Europe, but strong sales in China and Russia are keeping Tata's new luxury SUV brand to within 3% of last year's sales volume. Encouraging sales in emerging markets isn't enough, however, for the Indian automaker to keep from cutting production to hedge against a further worsening of market conditions. In an effort to keep production in line with sales, two shifts have been cut from the Solihull Land Rover plant and 300 workers have been moved to the Castle Broomwich Jaguar plant. Tata is also executing production cuts at the Halewood Jaguar factory where the perpetually disappointing X-Type is produced. With Land Rover making up all the profits between Tata's two newly owned British Marquees, the Indian automaker is keeping a keen eye on production to make sure the luxury SUV brand continues to bring in profits. If sales begin to slip further, we'd expect Tata to make more drastic cuts, and quickly.
Driving a Range Rover Sport is like wearing an Izod circa 1980-anything: everybody immediately knows what you're about. And that's not a bad thing. We never wore Izods, but we'd drive this thing all day long -- and in fact, we did. The sport is supposedly the Range Rover for people who just want to go from work to the golf course to the watering hole, and don't need to traverse the Andes do it. Turns out, though, that it's suitably equipped for both.
Luxury sport-utes and yachts go together like champagne and strawberries. The good folk at the Volkswagen Group know that, which is why they came up with the VW Touareg North Sails and Audi Q7 V12 TDI Coastline concepts. But the British aren't about to leave all the wet n' wild fun to ze Germans, so they're cooking up a few sailing-themed SUVs of their own.In cooperation with Land Rover, luxury yacht broker Edmiston has commissioned seven of the world's top yacht designers to participate in the Superyacht Range Rover Design Competition. The results of the design regatta will be put to sea (figuratively speaking) at the Monaco Yacht Show next month, at which point the obscenely wealthy may place orders for these bespoke SUVs at prices ranging from $300,000 to $1.2 million.
Remember the first time you moved out of your parents' house? Suddenly you were out on your own, without the security of a financial safety net. Same goes for car companies, so after Jaguar and Land Rover moved out of the Ford house and in with its new roomie Tata, suddenly the pair of British auto marques is searching for a new financial arrangement. And it's found one, thanks to the close relationship between Tata and Fiat.
Through a joint venture with French bank Credit Agricole, the Italian auto giant will be handling the financing of all new Jaguars and Land Rovers purchased across Europe. Fiat may have opted out of buying the two English automakers themselves, but the collaboration with Tata seems to be bringing them closer to Turin with each passing day.
Land Rover's luxury mud-plugging image isn't fairing well in an era of high gas prices and eco concerns, so its rolled out two new technologies at the London Motor Show to prove that the automaker has its eye on a sustainable future.
Two LR2 prototypes are on hand featuring a parallel hybrid system mated to a turbo diesel engine. Testing is currently underway and so far, LR has seen a reduction in CO2 emissions by up to 20 percent. The Electric Rear Axle Drive (ERAD), originally shown on the LRX concept, can deliver power to all four wheels through a 288-volt electric motor producing around 150 lb.-ft. of torque. When complete, the system is expected to proliferate across the Land Rover line-up, along with a new lightweight architecture and a refined start-stop system, under the banner of e_Terrain Technologies.
The second development is the Crankshaft Integrated Starter Generator (CISG), which incorporates an electric motor into a dual clutch transmission, giving a boost in torque and starting the diesel mill.
Both systems aren't going to be ready for primetime for a few more years, but Land Rover's start-stop technology should find its way to production sometime next year.
Few things define British motoring better than a Land Rover and the classic roadster. So, why not combine the two? While the vehicles share nothing in common except their status as iconis, two German Brit-car aficionados have melded the two vehicle classes into the Bell Aurens Longnose Land Rover. The end result is somewhat reminiscent of a Willys Jeepster, though it's far more serious in intent. Custom bodywork sits atop a classic Land Rover Series chassis, to which V8 or V12 power is added -- it's up to the buyer. Four-wheel-drive and low-range gearing assure that the Landie's off-road credentials are left fully intact.
Based on the rendering above, the vehicle certainly looks long and low, with no protection from the elements to speak of. Its lengthy bonnet leads to a passenger compartment fronted by folding windscreens. A choice of rear end styles will be available, including an optional boattail, perfect for fording muddy waters. You can read the long-winded press release in its entirety over at The Land Rover Chronicles.
Land Rover is preparing to unveil a new, even more luxurious version of its range-topping Range Rover at its home-market British International Motor Show later this month in London. Oddly named the Autobiography (though no more odd than the Vogue nameplate), the new luxury trim level features an array of premium features.
Among the elements that set the Autobiography apart from its "lesser" siblings are a choice of three new wheels (you actually get four of them, plus a spare) like the 20-inch diamond-turned alloys seen in the picture above, a pallet of new color options and stainless steel grille and side vents. Inside, the Range Rover Autobiography gets new leather trim everywhere, optional wood trim on the steering wheel and shifter, stainless steel pedals and sat-nav and TV screens.
