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Geneva 2008: Lancia unveils new Delta

With Maserati returning to profitability, Alfa Romeo continuously unveiling the most masterful of automotive creations, Ferrari back to winning world championships, Fiat rising like a phoenix from the proverbial ashes, and even Abarth coming into its own, Lancia remains the last member of the Fiat family in need of rejuvenation. But the quirky auto marque took a giant leap today in Geneva with the unveiling of the new Delta.

Based on a modified Fiat Bravo platform and previewed by the Delta HPE concept of Paris 2006, the new Lancia Delta wasn't just the focus of Lancia's presence at the closest major auto show to its home market, it was all they brought. And they brought five of 'em, making a dramatic, (literally) fully orchestrated debut on the Geneva show floor. The styling may be a love or hate it affair, but it has been irrefutably well executed in a classy package that is sure to win hearts. Exactly how many remains to be seen, as Lancia pins its hopes for rejuvenation on the new Delta, but if the positive impression it made here in Switzerland is any indication, the Fiat Group could very well have another successful rebirth on its hands.

posted : 3/5/2008 @6:47:11 PM

Geneva 08 Preview: production Lancia Delta will bow

Hot on the heels of news concerning Lancia's product-led revival comes the announcement from the quirky Fiat division that the production version of the upcoming Delta will indeed be unveiled at the upcoming Geneva show. The images released show that the final version, based on a lengthened Fiat Bravo platform, has lost little from the sharp and angular Delta HPE concept that Lancia showed us in Paris in 2006. The interior also looks significantly spruced-up over its Fiat sibling.

Unfortunately, as of when this post was written, Lancia had only placed the press release in Italian, so if you're up on your romance languages, follow the jump. Otherwise, just gawk at the photos in the gallery below. We'll be on hand at the car's official unveiling next month, so Italian car fans stay tuned.

posted : 2/6/2008 @4:15:00 PM
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