Back when Japanese automakers like Mitsubishi and Subaru were still making awkward little econo-boxes, the Lancia Delta Integrale was the king of the hill on the rally circuit, kicking up dirt and taking championships in resplendent Martini livery. So when the Italian automaker revealed the new Delta, nostalgic rally fans began twitching with excitement.

Although Lancia has yet to reveal any plans to make a high-performance version of the new Delta, one such rally fan has drawn up his impression of what form such a gravel-chomping beast could look like. For our part, we're hoping Lancia will take note and give us a new Integrale, complete with jumbo-turbo power and all-wheel-drive... however unlikely that may seem while sister company Abarth runs the IRC circuit with their pumped-up Super2000 Puntos. Until that day comes, European customers will have to make do with the current front-drive 200hp 1.8-liter turbo to satisfy their longing for the good old days.

According to Olivier Francois, Chief Executive Officer of Lancia, Richard Gere was chosen for a recent ad for the Lancia Delta because he "is not merely a fine actor; not merely one of the most famous men in the world. He is a man with a great difference: the ability to combine talent, fame and style with great character. I'm talking about his commitment to peace." That affinity for peace stretches especially towards the people of Tibet, a people who's autonomy from China Gere supports.

This commercial, which you can watch after the break, features Gere driving a new Lancia Delta from Hollywood to Tibet in just 30 seconds and aired in Italy. After reports of the commercial appeared in Chinese newspapers, China was apparently none too happy about it. Fiat has decided to apologize, with a company spokesman saying, "Fiat Group extends its apologies to the Government of the People's Republic of China and to the Chinese people."

Our opinion? Gere's alright in Pretty Woman, but not much else after that. Apologies are usually pretty lame, but we'd appreciate one for Gere's horrible singing in Chicago as long as they are being handed out so freely. And how 'bout one for that Lancia's front end?
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The new Lancia Delta has been spotted at a photo shoot, and this blogger thinks it's a mighty find looking car. The production version of the Lancia Delta HPE Concept that debuted at the 2006 Paris Auto Show, was apparently considered a disappointment, and the lines haven't really changed.

The car has traces of some recent Ford (of Europe, of course) products, such as the Verve and Fiesta, but that doesn't make it any less beautiful, and remember the concept car was out two years ago. The Delta, at about 4.5 meters long, 1.8 meters wide and 1.5 meters tall, is meant to challenge the Audi A3 and VW Golf, and will get turbocharged engines from 120 hp up to 200 hp. It looks like Lancia will be the last Fiat brand and take the longest to return to former glory, but this is a fine start.

With Maserati returning to profitability, Alfa Romeo continuously unveiling the most masterful of automotive creations, Ferrari back to winning world championships, Fiat rising like a phoenix from the proverbial ashes, and even Abarth coming into its own, Lancia remains the last member of the Fiat family in need of rejuvenation. But the quirky auto marque took a giant leap today in Geneva with the unveiling of the new Delta.

Based on a modified Fiat Bravo platform and previewed by the Delta HPE concept of Paris 2006, the new Lancia Delta wasn't just the focus of Lancia's presence at the closest major auto show to its home market, it was all they brought. And they brought five of 'em, making a dramatic, (literally) fully orchestrated debut on the Geneva show floor. The styling may be a love or hate it affair, but it has been irrefutably well executed in a classy package that is sure to win hearts. Exactly how many remains to be seen, as Lancia pins its hopes for rejuvenation on the new Delta, but if the positive impression it made here in Switzerland is any indication, the Fiat Group could very well have another successful rebirth on its hands.

The rumor-mill is churning away again over the anticipated return of the Alfa Romeo Duetto. It could be a couple more years before the Duetto hits the road, but when it does, the new convertible is anticipated to target the Mazda MX-5 and form an integral part of Alfa Romeo's return to the American market.

Since the Fiat Group doesn't have any new small convertibles on which to base the Duetto, the Alfa roadster is tipped to be based on the Fiat Bravo's platform. That means it will feature a range of turbocharged engines driving the front wheels, but could get the performance-oriented all-wheel-drive system reportedly being developed for the Bravo platform. The AWD system is also rumored to be featured on a pair of high performance premium hatchbacks from the Italian automaker: the Alfa 149 GTA and Lancia Delta Integrale.

Hot on the heels of news concerning Lancia's product-led revival comes the announcement from the quirky Fiat division that the production version of the upcoming Delta will indeed be unveiled at the upcoming Geneva show. The images released show that the final version, based on a lengthened Fiat Bravo platform, has lost little from the sharp and angular Delta HPE concept that Lancia showed us in Paris in 2006. The interior also looks significantly spruced-up over its Fiat sibling.

Unfortunately, as of when this post was written, Lancia had only placed the press release in Italian, so if you're up on your romance languages, follow the jump. Otherwise, just gawk at the photos in the gallery below. We'll be on hand at the car's official unveiling next month, so Italian car fans stay tuned.

Reports are emanating from Holland on Lancia's upcoming product-led rejuvenation, and for the niche Italian automaker, the future looks bright. At the Geneva Auto Show next month, Lancia is expected to unveil the production version of the new Delta, previewed by the Delta HPE show car (pictured above) from the 2006 Paris auto salon. Expected to begin production this summer, the Delta will be built on a stretched Fiat Bravo platform with unique bodywork and a more luxurious interior swathed in leather and Alcantara trim. Lancia executives are said to be considering hardtop-convertible and crossover variants, but that's only the start of Lancia's product-led rejuvenation.

A replacement for the miniscule Ypsilon hatchback is expected to be unveiled next year, while a replacement for the Musa minivan is anticipated to follow, unfortunately based on the outdated platform of the Fiat Idea MPV. The flagship Thesis sedan, which never seemed to have won the hearts of more conservative buyers, is tipped to be cancelled altogether. But fret not, for Lancia is said to have an even better trick up its sleeve for a new flagship of a different sort. If the reports from AutoVisie are to be believed, Lancia is working on an exotic sportscar of its own based closely on the knee-bucklingly sumptuous Alfa 8C Competizione and expected to revive the Aurelia nameplate. Lancia's sister company Alfa Romeo has already sold out its limited run of 500 coupes, and should have no problem finding lucky owners for the upcoming edition of 500 roadsters, either. That leaves the highly acclaimed chassis, developed by Ferrari and built by Maserati, up for grabs in the Fiat Group parts bin, and Lancia is reportedly the one doing the grabbing.