ˆ GM Style Event nixed from 2009 NAIAS activities

tags : academy awards , academyawards , advertising , emmys , general motors , generalmotors , gm style event , gmstyleevent , jay-z , kid rock , kidrock

After two years of combining celebrities, fashion and music with the best of its vehicle lineup, General Motors has decided that the 2009 GM Style Event just isn't worth the expense. The cancellation of GM Style is part of the General's goal to free up $15 billion in cuts and asset sales by 2009. Considering the automaker pays B- and C-list celebrities and sports figures to attend, there's some money on the table here. The event has actually been a big hit the past two years with attendees like Kid Rock and Jay-Z, Carmen Electra, Jeff Gordon and the some well known fashion designers from around the world. GM also used the bright lights and catwalk to show the Camaro Convertible Concept and Corvette ZR1 for the first time. The death of GM Style comes right after the automaker decided to pull its advertising at the Emmy Awards and next year's Academy Awards broadcast. GM has been the largest advertiser of the Academy Awards over the past 10 years, with $97.1 million spent on the awards show since 1998. GM will still advertise at the Golden Globes, Grammys, and Country Music Awards in 2009.

posted : 9/2/2008 @3:10:29 AM

ˆ VIDEO: ZR1 hits GM Style stage with Jeff Gordon behind the wheel

tags : corvette zr-1 , corvettezr-1 , gm , gm style , gmstyle , jeff gordon , jeffgordon , kid rock , kidrock

GM reached a climax of the senses with its Corvette ZR1 introduction at the GM Style kickoff to the 2008 NAIAS. Kid Rock was singing about the Motor City while Jeff Gordon drove in the ZR-1 on stage. The General threw in some scantily clad women and flashing lights for good measure, and the crowd of 1,500 was on its feet. We were there too, with camera rolling. Hit the jump to view the ZR1's grand entrance. Don't get too disappointed that the GM execs are blocking the view of the company's $100,000 supercar, as the super Vette gets elevated 15 feet in the air on a giant pedestal about halfway through the video.
more ...

posted : 1/15/2008 @3:10:10 PM

:: new posts

:: popular posts