There are a lot of one-make racing series' being held around the world using exotic equipment like Porsche 911 GT3 Cups, Lamborghini Gallardo Super Trofeos and Ferrari F430 Challenges, but devastatingly fast as they are, none are as impossibly adorable as the MINI John Cooper Works CHALLENGE, rivaled only by the Fiat 500 Abarth Assetto Corse for go-fast cuteness. But while the series takes place in locations around the world, the U.S. series has yet to take off. For most American MINI racing enthusiasts, that will mean holding out a while longer to get their hands on the hottest MINI yet. But at least one sufficiently motivated buyer can have one now. This solitary American example was privately imported by a buyer in California, who drove it for two hours around Infineon Raceway at Sears Point before deciding to put it up on eBay. The car's features a full race package, including 17" Borbet alloys, adjustable competition-spec suspension and aero kit, electronic telemetry system, AP Racing brakes, competition exhaust, fire suppression system, Recaro buckets with 6-point harnesses and more. Of course, the car is in no way street legal, but it can be had for a Buy-it-Now price of $64,900. Act fast, though... the auction ends today.
The names MINI and John Cooper have been intertwined for more than 40 years and now they are closer than ever. When British race car and engine builder Cooper prepped the original MINIs for the Monte Carlo rally back in the 1960s, he helped cement the iconic status of the little car. When the MINI was reborn as a product of BMW earlier this decade, the Cooper model was a standard element of the lineup. A semi-official tuned John Cooper works edition was also available for the hard-core addicts. Earlier this year, BMW announced that the John Cooper Works MINI would become an official factory product analogous to M models from its parent company BMW.
One of the apparent keys to creating a viral video is mimicking reality by showing young people attempting stunts. The main difference is that in Virals, the injuries aren't real, and the camera work is better. Oh, and the payoff is usually CG that's been fussed over, versus pimply little Johnny trying to figure out chromakey in his bedroom. MINI wants to put across the point that the Cooper S with the John Cooper Works package is more extreme than extreme. The very definition of extreme, perhaps. Extremus maxiumus. Whatever. Corralling a big-power MINI is first rate entertainment, but a lesson in how levers work from a massive crane would tickle the adrenal gland more. The fact that we just expended a bunch of words about the video means that MINI hit its mark, though -- the whole point of Viral ads is to get people talking, so... as Linda Richman would say - "tawlk amongst yuhselves..."
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We've had the opportunity to get behind the wheel of a few MINI variants, including a 2007 Cooper S and more recently a 2008 Cooper Clubman. Despite some quirky interior design cues and limited practicality, it's hard not to love the MINI for its superb handling and slick-shifting transmission. Still on our to-do list, however, was to experience some of the John Cooper Works options that were absent on our previous test cars. Fortunately we were able to schedule a short drive with a 2008 MINI Cooper S with a few select JCW options. Are the upgrades worth the price of admission?
The intrepid (and trustworthy) scribes over at MotoringFile have confirmed with their sources that the softest available suspension tuning in the brand's lineup will be standard on the high-performance John Cooper Works model, while a sport suspension or a dealer-installed JCW suspension kit will be optional equipment. MINI cites the fact that it wants the JCW to appeal to as many potential buyers as possible as the real reason for the decision, though it's a choice that's causing some ire among diehard MINI fans. Some are going so far as to suggest the brand should drop the car's brake upgrade in favor of an actual sport suspension as standard equipment.
MINI brought out their Works versions of the Cooper and Clubman in Geneva today. Using a fleet of R/C cars and rally legend Rauno Aaltonen (The Flying Finn), they hammered home the idea that MINI's are small on size but big on excitement. We had already seen a ton of press pics so there weren't any real surprises, just a healthy appreciation for these great small cars that now have John Cooper Garage's tuning prowess added to the mix. The JCW Cooper and JCW Cooper Clubman have indeed hit the bullseye for enthusiasts once again. Featuring performance upgrades and new interior appointments, these are the cars that will be used as the basis for the MINI CHALLENGE 2008 race cars.
In JCW trim, the turbocharged MINI 1.6L four now puts out 207 HP. The resulting 0-60 should now clock in at just under 6.5 seconds for the Cooper, while the ever so slightly portlier Clubman is likely to be a tick or two slower. Unique light alloy wheels, a new performance exhaust system, upgraded suspension, and a modified six-speed manual transmission are just some of the mechanical upgrades. Aesthetically, the John Cooper Works models stand out with their distinctive body kits and unique interiors, all for a not-so-mini base price of under $30,000.
Hitting the bull's-eye for enthusiasts, BMW's MINI brand is launching two hot new models next month at the Geneva Auto Show. Loaded with performance upgrades and new interior appointments, each race-bred model serves as the basis for the MINI CHALLENGE 2008 race car.
Based on the three-door MINI and the five-door MINI Clubman, the heart of each model is a turbocharged 1.6-liter 4-cylinder massaged to 207 hp. Pedal to the floor, it should be good for a sprint to 60 mph in just under 6.5 seconds (the MINI Clubman, a bit heavier than the three-door, is a few tenths slower). Unique light alloy wheels, a new performance exhaust system, upgraded suspension, and a modified 6-speed manual transmission are just some of the mechanical upgrades. Aesthetically, the John Cooper Works models will be differentiated by their distinctive body kits and unique interiors. With a base price of under $30,000, get ready to storm your dealers when they're released in late summer.
Back in December of 2006, we reported that BMW had officially acquired the John Cooper Works garage with the intent of making it the MINI brand's official performance label, much like the M division is to BMW. Over a year later, Munich has finally relaunched the JCW division, which is headlined by the evolutionary new logo you see here.
The rebranding of JCW is more than an exercise in badge engineering, however. The new effort draws on the decades-long heritage that has been shared between Cooper and MINI, starting with the first MINI that F1 engineer John Cooper tuned and continuing through the resuscitation of the MINI brand by BMW to today's rapidly expanding second-gen range. John's son Mike Cooper continues on as chief executive to oversee JCW's activities under the Bavarian wing, which will include products for both road and track.
In addition to the one-make John Cooper Works CHALLENGE racing series (spec car shown above), JCW will also continue to offer the John Cooper Works Tuning Kit as well as a catalogue of individual components for the top-of-the-line Cooper S versions of the MINI hatch, convertible and Clubman. The bottom line is that with JCW under the same white roof, MINI can now offer even more packages and options than the gazillion choices already in store for buyers, all with full factory backing.
BMW released a bunch of retro-licious MINI Cooper JCW pics, which we've put into the gallery below along with descriptions of what you're looking at.
