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Dodge Nitro and Jeep Liberty to merge into one vehicle

News out of Toledo is that Chrysler plans to drop either the Jeep Liberty or the Dodge Nitro within four years and merge the two vehicles into one. These two 'utes are built on the same exact platform, use basically the same engines and are built in the same Toledo plant. There is no good reason for both of them to exist, which makes us wonder why they ever did in the first place and why it will take three years to correct. Regardless, considering that Jeep will always be the off-road brand, it would make most sense to keep the Liberty name going. Losing the Nitro, meanwhile, might actually help Dodge improve its image as a volume performance brand. This convergence of duplicate vehicles is part of Chrysler's Project Genesis plan. Under the plan, dealers will begin to offer Chrysler, Jeep and Dodge vehicles under the same roof. Other nameplates that are or should be converged include the Jeep Compass/Jeep Patriot and Dodge Durango/Chrysler Aspen, the latter of which could see themselves replaced by a new model with Jeep underpinnings.
posted : 9/22/2008 @10:01:55 PM
Toledo Jeep workers to get four more weeks of "vacation"

Employees at Jeep's factory in Toledo, Ohio reported back to work this week after two months of mandatory downtime. The good news is that they still have their jobs; the bad news is that they've been told to expect another four weeks off before the end of the year. This time, however, the shutdowns will be scheduled in week-long intervals instead of covering an entire four-week period. The slowdown of SUV sales has been widely covered and the Jeep brand has not been immune, including its bread-and-butter Wrangler model that had proven extremely popular a short while back when the first-ever four-door version was unveiled. Of course, back then gas was below $3 a gallon. Besides the Wrangler, Jeep also makes the Liberty and Dodge Nitro at the Toledo plant.
posted : 9/13/2008 @5:49:40 AM
Jeep packs 08 Liberty into soldiers care packageOperation Gratitude is a nonprofit that assembles and sends care packages to troops serving overseas. To commemorate the occasion of its 300,000th package sent, Jeep ensured that particular box would contain a little extra "Thank You" in the form of keys to a brand new 2008 Jeep Liberty. Spc. Michael Gallagher (right), a vehicle commander from Company A, 2nd Battalion, 23rd Infantry Regiment, 4th Stryker Brigade Combat Team, 2nd Infantry Division is currently stationed at FOB Warhorse in Baquba, Iraq. His name was the one randomly placed on box # 300,000. When informed by his CO that his attendance was required at a ceremony acknowledging the delivery, Gallagher recounts, "I thought it was just another care package and they were making a big deal about it because it was the 300,000th one." When he opened the box to find a letter from Chrysler and the Jeep keys, he realized exactly what the big deal was all about. Spc. Gallagher gets to pick up his new wheels when he returns to the States. While his new Liberty may be "Trail Rated," it won't hold a candle to his current work vehicle's off-road capabilities. Congratulations to him, a tip of the cap to Jeep for making his day, and thanks to the other men and women in uniform serving today. If you're interested in donating time or money to Operation Gratitude.
posted : 1/26/2008 @3:37:28 PM
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