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Aston Martin gets the Bang & Olufsen treatment

The era of the luxury exotic with a so-so sound system is nearly over. Bang & Olufsen worked with product developers at Aston Martin to create the BeoSound DBS audio system that is specifically tuned to 007's cabin. Thirteen speakers -- five tweeters, five midrange, and three woofers -- are located in ten places around the cabin. Of course a sound system for the DBS is not just about sound -- it is just as much about looks. Two of the tweeters are mounted on the dash and ascend when the car is started. Loudspeaker grilles are finished in contoured aluminum. And all that hardware is controlled by B&O's Digital Signal Processing system that is matched the DBS interior and adjusts to changing acoustic conditions. All of this means you'll be able to hear the next Bond theme song, "Another Way to Die," like never before.
posted : 9/24/2008 @9:52:17 PM
Ford Ka gets role in new Bond movie

Ford's new Ka mini-car will be making its official debut at the Paris Motor Show in early October, but it already has a bit part in the next James Bond movie. Since the success of Casino Royale and the walk on part played by the then-new Mondeo, Ford has taken up the automotive product placement mantle in all Bond movies for the foreseeable future. Unlike the Mondeo, which Bond picked up from a Caribbean rental car counter, the Ka, which shares a platform with the Fiat 500, will apparently be tossed around by the super spy's feminine counterpart. Ford hasn't given any indication that it will bring the Ka to the US market, but given recent announcements about globalizing its products, a Stateside Ka certainly can't be counted out. In the meantime, we can see if the Ka can fly like an Aston Martin DBS when Quantum of Solace hits theaters in November.
posted : 8/31/2008 @6:02:13 PM
Bond trades in Mondeo for next-gen KaFew would argue that actor Daniel Craig revived the James Bond series with the movie Casino Royale in 2006. That film featured the Aston Martin DBS as Bond's personal whip, though he was caught driving what was then Ford's brand new Mondeo family sedan from the airport to the hotel, as well. It appears another one of Ford's more pedestrian offerings will make a cameo in the next Bond film titled Quantum of Solace that's scheduled to debut on November 7, 2008. The new cast member will be the next generation Ford Ka small car. The video after the jump shows the car (around 2:24 in) being used in filming. No doubt another Aston Martin will appear as well, despite the fact that Ford has sold off the brand. After all, how could Craig stay in character driving an entry-level three-door hatchback the entire film?
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posted : 3/26/2008 @7:04:05 AM
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