
Arguably more than any other automaker in the world, Lotus is ripe for a return to racing. Its products are uniquely track focused. Its history is rife with motorsport heritage. And its new chief executive comes to the company after stints at Red Bull and Ferrari, two outfits deeply involved in top-tier racing.
Unfortunately, as Dany Bahar points out, the formative Lotus F1 Racing team set to join the grand prix circus next season has little to do with the sportscar manufacturer and engineering concern which he now heads. Instead, the name is being furnished by parent company Proton to a consortium of investors in its native Malaysia. Bahar wants a slice of the action, and Proton would be wise to give it to him. But the executive who earned his reputation as a branding guru has more plans to get Lotus back into racing beyond the F1 team.
Speaking to a group of Lotus employees, Bahar reportedly disclosed that the company is looking at getting into a variety of racing series, including Indy, Le Mans and GT racing. That's some ambition for a company that hasn't seriously competed in decades, but if any team can pull it off, it's Bahar and Lotus.


While we were gathered here in rainy Chicago for the Auto Show, we received word that the 2010 refresh for the Mazda CX-7 has in fact debuted some 500 miles away in Toronto, Canada. This switcheroo had us searching the floor here in McCormick for a 2010 model lazing away in the corner of Mazda's stand, but instead we only found the 2009 model. After the press conference, we stopped to chat with James O'Sullivan, Mazda's North American president and CEO, and he confirmed the Canadian debut was in fact the global premier.
more ...







