blog.niot.net
Many thanks to all who commented and, in some cases, sent links to various (mis)adventures in re-branding they've seen in their daily travels. They're always good for a laugh. Special thanks to Bryce, who e-mailed us the above photograph, which he says he took outside his local Safeway. Aren't the Peterbilts usually backed up to the loading docks behind the store? Man, some people can't follow directions.
posted : 8/8/2008 @7:13:02 PM
Identity crisis? Repressed brand allegiance? People who intentionally rebrand their rides have reasons all their own. Take this pickup I encounted on my drive home yesterday. Maybe the giant bowtie on the tailgate is trying to compensate for something, but size doesn't matter here; there's no hiding the fact that this thing's still a Ford Ranger. Bowtie stickers also get applied to the front fenders, but the proverbial cherry on top revealed itself when I pulled ahead. Yep, that's a genuine gold bowtie badge where the blue oval ought to be. If you want to make your car or truck a member of the transbranded community, all you need is a few badges, some adhesive, a sense of humor, and maybe an ASE certified technician. Hey, everybody's doing it.
posted : 8/8/2008 @7:09:16 PM
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