This is the sketch that follows an earlier rendering of the third generation Hyundai Equus, due in 2010. As far as sedans are concerned, it looks like Hyundai is moving toward the Aston Martin school of design -- make something everyone loves, and then make it a little different and give it another name. The coming Kia luxury sedan started it, and beneath the cartoonish anger of this Equus sketch there's a Genesis on a bad batch of nandrolone. Underneath and inside, the car won't be lacking in either power or pleasures. Pushed by the rear wheels this time, an Equus first, initially it will be offered with the Genesis' 4.6-liter V8 and Hyundai's in-house eight-speed automatic transmission. Later, a 5.0-liter V8 will get up to 420 hp, and some speculation hints that the lump will be direct injection and cylinder deactivation. Other chatter suggests that engine will be joined by an optional 5.5-liter supercharged variant. The bulging sheetmetal on the previous rendering won't be the only thing the car shares with the Mercedes S-Class; it will also be loaded with tech. Features will include a Lane Departure Warning System, Pre-Safety Seatbelt System, and LED-equipped headlights and taillights. Hyundai's newest flagship is expected to be in South Korean dealerships in February.
After discovering that Hyundai would be running two separate commercials during the Super Bowl to introduce the Genesis coupe to the masses, we've been trying to imagine what kind of "precision driving footage" Rhys Millen would provide "matched to a completely distinct soundtrack" from cellist Yo-Yo Ma. The two spots share a single theme, "The Epic Lap." Rhetorical ads aside, we're genuinely excited about the upcoming Genesis Coupe, which will be offered with either a 210-horsepower (220 with premium fuel) 2.0L turbocharged four or a 306 hp 3.8L V6 driving the rear wheels. Considering how cool Hyundai's other Genesis Coupe commercials have been, we're looking forward to seeing this one too. You can count us among the millions of viewers who'll be tuning into the big game on Sunday, Feb. 1st, regardless of who happens to be playing. Later, Hyundai will launch a contest where online users can edit their own "Epic Lap" commercials. That sounds like it should get the creative juices flowing rather nicely.
Sold as the i30 elsewhere in the world, the new Hyundai Elanta Touring five-door compact will arrive soon on our shores with a base price of $18,495, which includes a $695 delivery charge. That price will put a base model Elantra Touring in your garage with a five-speed manual transmission topped with a B&M shifter. Like all Hyundais, the list of standard equipment that comes with the Elantra Touring is long and includes items like air conditioning, remote keyless entry, steering wheel-mounted cruise control and audio controls, an eight-way adjustable driver's seat, a cooled glove box and 172-Watt AM/FM/XM Satellite Radio/CD/MP3 audio system with USB and auxiliary input jacks. In fact, the only option is a Premium-Sport package that adds a power sunroof, heated front seats and 17-inch alloy wheels with P215/45VR17 tires. A maxxed out Elantra Touring with a four-speed automatic and the Premium-Sport package will go for $20,795, which is not a bad price to pay for a fun and practical five-door compact that can swallow 65.3 cubic feet of stuff with its rear seats folded and return 31 mpg on highway. Whether or not buyers in a bruised and battered economy will agree remains to be seen.
After four years of development, Hyundai has joined the ranks of GM and Ford as the only automaker to develop its own six-speed automatic transmission in-house. The new 'box sheds over 26 pounds and 62 parts from Hyundai's five-speed unit, while increasing fuel economy by 12% and decreasing shift times. Five different variants of the six-speed will be produced, with the 2009 Hyundai Azera equipped with the 3.3-liter Lambda V6 being the first recipient, followed by 16 other models, including the redesigned Santa Fe, due to hit dealers in late 2009 or early 2010. Hyundai claims that the new gearbox is "maintenance free," and lacks a dipstick since the fluid is good for the life of the vehicle (we'll see). Hyundai is also continuing development of its eight-speed automatic which is expected to make it to market sometime next year in the Genesis sedan
The Genesis Coupe isn't even out yet and the primary pen behind it is leaving the company. Joel Piaskowski, Hyundai Motor America's chief designer since 2003, is walking out the door. Besides his work on the upcoming Genesis Coupe, Piaskowski is also known as being the driving force behind Hyundai's HCD concepts like the Hellion (above), and has been credited with beginning to develop a consistent design language among the automaker's vehicles.
Hyundai's Genesis might be knocked as "generic," but some would argue that the car is the most balanced, handsome design to ever issue forth from the Korean juggernaut (at least until the Genesis Coupe rolls up). Range toppers often define the style for the rest of the range, and there's rumored to be a Genesis-y Sonata on the way. Carparazzi's renderings could be nothing more than wishful thinking, but it's claimed that the images are a cross between spy shots of the new Sonata, known internally as YF, and the Genesis. Given the styling epiphany that's been going on at Hyundai during the past few years, the handsome car in these renderings may well be on the money. Style, value, and potentially a hybrid powertrain point to a bright future for Hyundai's melodic sedan.
Ford bought Volvo for $6.4 billion back in 1999. Now, a decade later, unconfirmed reports say the automaker is asking nearly the same amount -- $6 billion -- for the Swedish brand.
Ford may sell Volvo to demonstrate active steps to cut costs (a critical move as Mulally is in Washington asking Congress for financial assistance as you read this). Although it's a buyer's market, Volvo isn't exactly the hottest catch. Like everyone else, the automaker is struggling in today's market as reported sales in the third-quarter were down 24%. Volvo has cut thousands of jobs, and has even been in recent talks with the Swedish government about financial support. Potential buyers of Volvo include SAIC Motor Corp., China's largest automaker, and Hyundai Motor Co., from South Korea. Another option would be for the Swedish government to become the temporary owner until a suitable industrial buyer is found, but we think that has the same chance as the Detroit 3 being federalized.
Hyundai has decided not to wait until 2020 to get its fleet average fuel economy up to 35 mpg, aiming instead for 2015. That will provide several advantages for the Korean manufacturer, including earning credits for being ahead of the curve. Perhaps more importantly now that Democrats are controlling both Congress and the White House, there is a strong possibility that California may get its waiver for CO2 standards from the EPA. If that happens, Hyundai and everyone else will have to get well beyond 35 mpg. By targeting that amount by mid-decade, Hyundai will be a lot closer to the stricter targets.
Hyundai's strategy to get to 35 mpg is officially called Blue Drive. Blue Drive kicks off in 2009 with new "Blue" editions of the Accent and Elantra that will get better fuel economy at a lower price than current models. The following year, Hyundai's hybrid system will debut in the next generation Sonata along with a lithium-polymer battery. At about the same time a new CUV based on the HED-5 concept will go into production with a new 2.0L turbocharged direct injection engine. Over the following years, downsized turbo DI engines will also appear in other Hyundai models.
Less than a month after Nissan announced its $9,990 blue-light-special Versa Sedan 1.6, Hyundai has one-upped them. Or should that be one-downed? The 2009 Hyundai Accent has regained the title of Cheapest New Car in America with a starting price that undercuts the Nissan by a Jackson. Priced at $9,970, it is now the least expensive new car on the market. And Hyundai didn't reduce content to get the price down. It's essentially the same Accent you could have bought last month, just with a lower MSRP.
That's a hard deal to pass up, but that's not all bargain shoppers! Act right now and you'll be getting some free peace-of-mind, as well. According to the most recent J.D. Power and Associates Vehicle Dependability Study, it's also the "Most Dependable Sub-Compact Car" on the market. With Hyundai's 10-year/100,000-mile powertrain warranty, a 5-year/60,000-mile bumper-to-bumper warranty, a 7-year/unlimited-mile anti-perforation warranty and 5-year/unlimited-mile roadside assistance protection, it tops the Nissan there, as well.
The $9,970 pricetag applies to the 2009 Accent GS 3-door with a manual transmission, which comes with a 110-hp 1.6-liter four-banger, power steering, airbags all around and even a tire pressure monitoring system. If you absolutely have to have an automatic or four doors, however, the price jumps quite a bit. The Accent three-door with automatic transmission starts at $12,070; the Accent GLS 4-door with a manual transmission starts at $12,920; and the "sport-tuned and comprehensively equipped" Accent SE 3-door with manual transmission starts at $15,070. Freight adds $695 to each. So we'll call this one the cheapest hatch in America and the Nissan gets to keep cheapest sedan honors, for now at least.
Hyundai is once again shuffling the deck at its U.S. operation. Since 2003, four different backsides have sat in the CEO seat. Finbarr O'Neill, Bob Cosmai, Steve Wilhite, and Jon Eun Kim were not able to gain enough ground towards the brand's goal of selling 1 million units by 2010, so now it's time for John Krafcik to try his hand. Krafcik will move up from his VP of Product Development and Strategic Planning position where he helped shape Hyundai's most recent successes. He played a role ensuring the Genesis and Santa Fe would resonate with the American market, and his reward is the new title of acting President and CEO of the U.S. unit for Hyundai. In the past, individuals named as "acting" executives had the probationary title removed within just a few months. While Hyundai no longer thinks it will shift 1 million cars by 2010, Krafcik will try to keep the dealer body pleased with stable upper management and continuing to release world-class product at more reasonable prices than the competition.
