Hyundai's Genesis might be knocked as "generic," but some would argue that the car is the most balanced, handsome design to ever issue forth from the Korean juggernaut (at least until the Genesis Coupe rolls up). Range toppers often define the style for the rest of the range, and there's rumored to be a Genesis-y Sonata on the way. Carparazzi's renderings could be nothing more than wishful thinking, but it's claimed that the images are a cross between spy shots of the new Sonata, known internally as YF, and the Genesis. Given the styling epiphany that's been going on at Hyundai during the past few years, the handsome car in these renderings may well be on the money. Style, value, and potentially a hybrid powertrain point to a bright future for Hyundai's melodic sedan.
Hyundai has decided not to wait until 2020 to get its fleet average fuel economy up to 35 mpg, aiming instead for 2015. That will provide several advantages for the Korean manufacturer, including earning credits for being ahead of the curve. Perhaps more importantly now that Democrats are controlling both Congress and the White House, there is a strong possibility that California may get its waiver for CO2 standards from the EPA. If that happens, Hyundai and everyone else will have to get well beyond 35 mpg. By targeting that amount by mid-decade, Hyundai will be a lot closer to the stricter targets.
Hyundai's strategy to get to 35 mpg is officially called Blue Drive. Blue Drive kicks off in 2009 with new "Blue" editions of the Accent and Elantra that will get better fuel economy at a lower price than current models. The following year, Hyundai's hybrid system will debut in the next generation Sonata along with a lithium-polymer battery. At about the same time a new CUV based on the HED-5 concept will go into production with a new 2.0L turbocharged direct injection engine. Over the following years, downsized turbo DI engines will also appear in other Hyundai models.
The oxymoronic term 'four door coupe' has been thrown around a lot in the past few years, beginning with the seminal Mercedes-Benz CLS. While the Mazda RX-8, with its reverse-opening rear doors, may fit the bill a bit more accurately, the genre is primarily comprised of long and low sedans with deeply plunging roof lines. Pretty as they may be, these cars aren't the most practical choices for every day transportation, but they are proving popular enough that newcomers such as Volkswagen and now Hyundai are testing the waters with more mainstream vehicles. The Korean automaker's entry appears to be based on the Sonata mid-sizer and would likely be equipped with the same powertrain options as its less fashionable sibling. A budget model with a similar silhouette as more high priced offerings could be a winner and we hope something along these slinky lines could be on the drawing board using the Genesis sedan's underpinnings.
Hyundai's first foray into the world of rear-wheel-drive needs to be a success in order to justify the development, manufacturing and launching costs. Hyundai's vice president for product development, John Krafcik, told reports that the automaker expects to sell 50,000 Genesis models annually in the U.S. – 20,000 sedans and 30,000 coupes. But the Genesis is only part of Hyundai's image makeover. The Korean manufacturer intends to launch its first hybrid model by 2010, equipped with a next generation lithium-ion battery pack. According to Krafcik, "Our first U.S. hybrid is going to be the Sonata," however, Hyundai has no plans to offer the new sedan with a plug-in option. That's a strategy that's served Toyota well, and Hyundai is clearly trying to follow in the Japanese juggernaut's footsteps.
In recent months, Hyundai has made a big splash with the introductions of the Genesis sedan and coupe. While those two models will likely do wonders for Hyundai's street cred, they will definitely be niche players when it comes to volume. Among passenger cars in the US market, the midsize segment has been the highest volume category for nearly two decades. Since the mid-nineties, the Toyota Camry and Honda Accord have been the primary players with everyone else having been an also-ran. In recent years, however, Hyundai's entrant in the segment, the Sonata, has put up an increasingly aggressive challenge to the big dogs. The current generation Hyundai Sonata debuted for the 2006 model year and the company unwrapped its mid-cycle refresh back in February at the Chicago Auto Show.
The 2009 Sonatas have been in production since before the Chicago debut and they should be in stock at Hyundai stores around the country now. We went out to the Hyundai-Kia America Technical Center (HATCI) outside of Ann Arbor, MI for a tour of the facility where the new Sonata was created and then set out for a couple of hours to see how it behaves in the real world. Find out if the new Sonata is for you after the jump.
The new 2009 Hyundai Sonata gets a bump in interior refinement and available power, and the South Korean automaker would like to be paid for all its troubles. The 2009 Sonata Limited saw the largest jump in price, with the new model going for $24,645, up $1,650 from the 2008 model. At the bottom of the Sonata lineup, Hyundai increased the sticker on the entry GLS by a more reasonable $700 to $18,795, or $19,995 with the upgraded five-speed automatic transmission. Oddly enough, however, the base Sonata is now $75 more than a base 2009 Camry, which is an interesting decision on Hyundai's part. The Chevy Malibu now undercuts the automatic GLS in price by a more substantial $700 as well, and it won North American Car of the Year.
With prices going up by up by seven-percent on certain models, Hyundai has lost much of its price advantage on the competition. With better quality and improved refinement, it's clear to us that the South Korean automaker is banking on Americans picking the Sonata based on criteria other than price.
When Hyundai released its 2007 Sonata, the automaker served notice that it was serious about playing with the "big boys" in the midsize sedan market; namely the Honda Accord, Toyota Camry, Nissan Altima and, just recently, the latest version of the Chevy Malibu. With its refresh of the Sonata for 2009, Hyundai has taken another major leap towards matching the best that Japan has to offer. Many consider the Camry too boring while others find the Accord a bit too sporty for their tastes. Hyundai is aiming at the middle ground with the '09 Sonata, and based on looks alone it seems that the company is on target. The interior especially looks ready to compete in the most hotly-contested segment in the industry, with quality materials and a much more pleasing design with more features than the current model.
Added power and efficiency have been gained in both four-cylinder and six-cylinder versions. Using the second generation Theta engine architecture, the 175-horse 2.4-liter inline-four is a vast improvement over its predecessor, especially since a new five-speed automatic replaces the old four-speed unit. Drivers who prefer a bit more power can opt for the newly updated 3.3-liter Lambda V6, now boasting 249 horsepower while still offering a slight increase in fuel economy. The Lambda V6 is available only with the five-speed automatic while four-cylinder buyers can choose between the automatic or a five-speed manual. We are still waiting for official pricing information, but expect the Sonata to continue to undercut the Accord and Camry.
Hyundai recognizes that competition in the mid-size sedan segment is always heating up, so the little automaker that could is bringing a refreshed Sonata to Chicago, sporting a slightly new look, more interior amenities and new powertrains.
The 2009 Hyundai Sonata debuts with a choice of two revised mills that sport more power and fuel economy to rival the sedan's more expensive rivals. The Theta 2.4-cylinder inline-four is now in its second generation and makes 175 horsepower and 169 lb.-ft. of torque with a new five-speed automatic to help carve up the revs. The 3.3-liter V6 gets a 15-hp bump and is now making 249 hp and 229 lb.-ft. of torque. Aside from the upgraded engines, Hyundai is also hyping the Sonata's handling and will be offering a sport-tuned suspension on the SE model.
The exterior revisions are mild, with a new front bumper, grille, lights and wheels, while passengers inside now enjoy a completely revised interior that's much more visually interesting than before and is even available with an optional sat nav, a first for the Sonata.
