



Twelve years ago, Toyota started selling a car that was bought by those considered avant-garde, on the fringe. It was called the Prius. Now Toyota is looking to "turn around its struggling business with a futuristic ecological car," and the company is supposedly working on plans for a solar-powered car. We'll ignore, for a moment, that a company with $18 billion in cash and experiencing its first annual operational loss in 70 years is now called a "struggling business." The noteworthy news is that while other automakers are trying to get their hybrid acts together, Toyota is down the road working on a car powered solely by le soleil.
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After discovering that Hyundai would be running two separate commercials during the Super Bowl to introduce the Genesis coupe to the masses, we've been trying to imagine what kind of "precision driving footage" Rhys Millen would provide "matched to a completely distinct soundtrack" from cellist Yo-Yo Ma. The two spots share a single theme, "The Epic Lap." Rhetorical ads aside, we're genuinely excited about the upcoming Genesis Coupe, which will be offered with either a 210-horsepower (220 with premium fuel) 2.0L turbocharged four or a 306 hp 3.8L V6 driving the rear wheels. Considering how cool Hyundai's other Genesis Coupe commercials have been, we're looking forward to seeing this one too. You can count us among the millions of viewers who'll be tuning into the big game on Sunday, Feb. 1st, regardless of who happens to be playing. Later, Hyundai will launch a contest where online users can edit their own "Epic Lap" commercials. That sounds like it should get the creative juices flowing rather nicely.




Eaton, a company primarily known for making superchargers that make your vehicle go like stink, but guzzle even more gas, is also in the series hydraulic hybrid (SHH) business. The drive system in a hydraulic hybrid replaces the conventional drivetrain; the engine is effectively rendered a "pump" for the hydraulics, and energy is stored in two different accumulators that then power the wheels. Fuel savings of 50-70% are achieved by the system being much lighter than a traditional drivetrain, along with regenerative braking and the fact that the engine can be turned off when stopped and when decelerating.
The first real-world application of Eaton's SHH will be in a number of UPS delivery trucks next year. No auto manufacturer has any plans to create an SHH -- because of the lack of batteries, when the engine is cut off, electrical systems like the radio and climate control are also shut down. Eaten has a cooperative working agreement with the EPA to develop its hydraulic hybrid system, and has selected IBM to develop software to refine the system.
