First Honda said it was going to press the reset button on its hybrid efforts and come out with something bolder than the Civic Hybrid. Then it laid out plans for a number of hybrids that would be priced considerably more aggressively than the Toyota Prius. One of the concepts, the funky CR-Z, has already got people abuzz.
More details have emerged about the first hybrid to appear, a 5-door hatch with unique styling that's based on the Fit, but three inches taller and one inch wider. It will use the Civic Hybrid's Integrated Motor Assist technology and mate that car's 1.3-liter engine with 94 hp to a 15kW electric motor powered by a nickel-metal-hydride battery pack. Fuel economy, according to insider predictions, will be somewhere around 71 - 82 miles per gallon, but that's based on Japanese domestic use. Expect a drop for U.S. comparison.
Honda is considering a return to the name "Insight" for its first new hybrid, which we're all for. The Insight was a brilliant little ride, and we never understood why Honda let it go. Though it was low on practicality with only two seats and not much storage, it was a purpose-built vehicle for big mpg numbers. This potential new Insight will be Honda's global hybrid, and the company expects to sell 100,000 of them in the U.S. annually. Add this to the other three hybrids Honda is planning, and Honda's hybrid future -- assuming it delivers as promised -- looks quite bright.
More news from the front lines of Honda's hybrid offensive. Honda CEO Takeo Fukui revealed in January that a production hybrid based on the CR-Z Concept shown in Tokyo last year was on its way. Looks like Europeans will be the first to partake of the spiritual successor to the much missed CR-X when it goes on sale there first around the end of the decade.
The original CR-X was a small, lightweight hatchback that by virtue of its size was a fun car despite its small, efficient engine. Likewise, we expect the production CR-Z coupe to be small, fun and efficient, but this time utilize Honda's updated Integrated Motor Assist hybrid system to make it happen.
Honda UK manager of product planning Mark Turner told Automotive News Europe that the production CR-Z hybrid would be priced around €25,000, with a high-end model cresting €28,000. Since Europe will be the car's most important market, Honda UK will have a voice in the car's development, including its design. Engineering for the car is also being carried out at Honda's R&D facility in Germany. Turner added that a gasoline version of the CR-Z would be considered if there were demand for it. The CR-Z will join Honda's upcoming ground-up global hybrid, as well as a new Civic Hybrid, in late 2009 or early 2010. If Honda hopes to sell half a million hybrids by 2011 like it claims, expect all three to also be available in the United States.
