If there's one vehicle that's leading the pack for "Car of the Future, Today," it's the Toyota Prius. The world's most popular hybrid will have it's own plug-in version sooner than expected, but the competition isn't waiting to try and take its hybrid crown. Honda's "Prius fighter" has been talked about for what seems like ages (spy shots here) and we're getting awfully close to seeing the real deal. We already know it'll look something like the fuel cell-driven FCX Clarity, but details beyond that are scarce. We had been told the reveal would happen at the Paris Motor Show next month, but word from Honda is that we'll now see it in just 48 hours when the concept version is revealed on Thursday, Sept. 4th. After that we can view the concept in person at the Paris show, and then the production version is expect to bow at the Detroit Auto Show in January. Honda will begin selling the car early next year and word is that it will be affordable. While the official MSRP is still a long way off, Honda's UK environmental manager John Kingston told Just-Auto (sub. req'd) that it should not cost more than "traditional cars from rival manufacturers." Hybrid premium, what hybrid premium? On the technical front, the size of the car's revised Integrated Motor Assist (IMA) hybrid system has been reduced and the lighter powerplant will help push up its MPG numbers. What those are remains a mystery, but Honda is expecting to sell around 200,000 of these puppies a year, with half of those being bought in the U.S. Sounds good, now can we just see the thing already?
Honda's upcoming dedicated hybrid model is expected to debut at the 2008 Paris Motor Show, and a recent interview with Honda CEO Takeo Fukui revealed that the car will look similar to its hydrogen fuel cell vehicle, the FCX Clarity. Although many upcoming hybrid models use lithium ion batteries (including the Chevy Volt and Honda's own FCX), Honda plans to stick with the tried-and-true nickel metal hydride technology for its new machine along with an engine derived from the Civic's, though smaller, lighter and with newly programmed electronics. Also like the Civic and Accord, the new hybrid model will use the same nameplate the world over; what that nameplate will be remains a mystery. Insight, anyone?
Expected to be priced below the Civic Hybrid, Honda hopes to sell 200,000 of its new hybrid model per year. We expect that the new machine will start an epic battle between Honda and Toyota for supremacy in the entry-level hybrid market, much as they already duke it out in the midsize sedan range with the Accord and Camry. Consumers only stand to benefit from the competition, so we look forward to more information as it becomes available.
