There's no doubt about which automaker leads the hybrid vehicle race. Toyota – and particularly the Japanese automaker's Prius hybrid – outsells all other manufacturers combined. In total, Automotive News calculates that Toyota sold 144,351 hybrid vehicles in the first nine months of 2009, which actually represents a 28-percent drop from the previous year.
So far this year, Honda has come in second with its new Insight, but that position is currently in jeopardy. The 26,016 hybrid vehicles sold by Ford in the first nine months of the year represents an impressive 73-percent gain from last year. Honda has sold 29,958 hybrids so far in '09, representing a much smaller eight-percent increase. In both July and September, Ford actually sold more hybrids than Honda.
In other words, Ford, led by its Escape Hybrid and new-for-2010 Fusion Hybrid, is gaining on Honda at a very rapid pace. Moving on down the line, General Motors slots in at number four with 12,556 total hybrid so far this year and Nissan's 7,713 units make it the number five hybrid seller in the U.S.
Despite all the clamor about how hybrids are going to save the planet, cure cancer, facilitate the second coming, etc., sales of battery-pack-mobiles are down nearly ten percent for 2008. At the beginning of 2008, it looked like hybrids were going to have their best year ever, driven by high fuel prices and a recessive economy. That recession, however,has caused consumers to cut way back, leading to dramatic drop in fuel prices, killing much of the argument for a hybrid's price premium. Consumers shy away from hybrids when fuel dips below $3.50 per gallon, and the incessant clang of news stories about expensive fuel also dries up, causing the issue of fuel efficiency to fall from consciousness. Toyota is still the hybrid sales king, with 241,000 units shifted in 2008. Honda managed to ring up 31,000 sales, and Ford came in third with nearly 20,000 vehicles sold. While nearly every automaker offering hybrids is down (Nissan actually saw a 5 percent increase, and General Motors garnered a whopping 179 percent jump thanks to its 2008 introductions), Ford was hardest hit, with a 22 percent drop. Some might say "we told you so" about the way things have played out - by the time everyone got on board with more efficient offerings, the bottom has fallen out of the price of fuel - and others might use the sales figures to agitate for a gas tax to stimulate the purchase of fuel efficient vehicles.
As is so often the case these days, some early details regarding Honda's upcoming Prius-fighter have leaked out before the hybrid's official unveiling at the Detroit Auto Show. Included among the surprises is a Modulo-trimmed Insight featuring a full set of body mods from Honda's accessory catalog in Japan. We can't be sure if any of those bits will come Stateside (we're not betting on it), but it wouldn't be surprising if we got three trim levels similar to what's slated to be available in Honda's home market of Japan. We could get a base DX trim along with an up-level LX edition and a sportier EX model with such tasty bits as a paddle-shifted CVT automatic transmission and navigation system with 7-inch screen. With just 88 horses underhood along with an additional 14 from the hybrid's electric motor, don't expect the Insight to be a tire scorching performer, as its true calling with be in delivering the best fuel economy possible. In Japanese testing, the Insight has scored over 70 miles-per-gallon, which may be lower than what the Prius was able to register, but the Insight is also expected to cost several thousand dollars less than its rival.
Hybrids are hot and Honda is anxious to get in on the action that Toyota's been unable to fully quench with its Prius hybrid sedan. We expect to see the production version of Honda's new hybrid, which will apparently not be called the Insight, to debut in October at the Paris Motor Show. Fortunately, Honda won't make us wait too long to buy its new hybrid, as the five-door hatchback is rumored to show up in dealer lots by April of 2009. Toyota also plans on showing off its new third-gen Prius at the Detroit Auto Show in January, so it will be very interesting to watch these to tangle in the marketplace. Honda plans to undercut its rival in the pricing wars with its hybrid coming in at a base price of less than $19,000, a few thousand less than the larger Prius. Both models will use nickel metal hydride batteries (for now) as opposed to the latest lithium ion units in an effort to keep their costs down. Both should also score fuel mileage numbers somewhere in the 50-60 mpg range. For its part, Honda is planning to build 200,000 units of its new hybrid annually, with 100,000 earmarked for the U.S. Let the (fuel-saving) games begin!
Honda's oft-discussed, yet never spied Prius-fighter has been caught by the merry minions at KGP. A parade of three cars were shot in the desert, including the prototype you see above, a facelifted Civic Hybrid and the new model's arch rival, the Toyota Prius.
While the cloaked mule's shape could be easily mistaken as a Prius, the two-tier instrument cluster is a dead giveaway of the prototype's Honda origins. The nose is notably lower than its Toyota competition and although the hatch is an obvious rip on the Prius' aerodynamic rear, the fenders have a discernibly steeper angle, along with a trunk lid sporting a small spoiler.
The unnamed hybrid from Honda will make its debut at the Paris Motor Show later this year, and will adopt many of the design cues found on the big H's hydrogen-powered FCX Clarity sedan.
First Honda said it was going to press the reset button on its hybrid efforts and come out with something bolder than the Civic Hybrid. Then it laid out plans for a number of hybrids that would be priced considerably more aggressively than the Toyota Prius. One of the concepts, the funky CR-Z, has already got people abuzz.
More details have emerged about the first hybrid to appear, a 5-door hatch with unique styling that's based on the Fit, but three inches taller and one inch wider. It will use the Civic Hybrid's Integrated Motor Assist technology and mate that car's 1.3-liter engine with 94 hp to a 15kW electric motor powered by a nickel-metal-hydride battery pack. Fuel economy, according to insider predictions, will be somewhere around 71 - 82 miles per gallon, but that's based on Japanese domestic use. Expect a drop for U.S. comparison.
Honda is considering a return to the name "Insight" for its first new hybrid, which we're all for. The Insight was a brilliant little ride, and we never understood why Honda let it go. Though it was low on practicality with only two seats and not much storage, it was a purpose-built vehicle for big mpg numbers. This potential new Insight will be Honda's global hybrid, and the company expects to sell 100,000 of them in the U.S. annually. Add this to the other three hybrids Honda is planning, and Honda's hybrid future -- assuming it delivers as promised -- looks quite bright.
Much has already been written about Honda's plan to introduce a fleet of new hybrid models to take on Toyota's dominance in the segment. It's strategy includes a new dedicated hybrid model, a sporty hybrid based on the CR-Z concept, and hybridized versions of the Civic and Fit. Yesterday Honda's President, Takeo Fukui, revealed more information about that dedicated hybrid that's destined to take on the Toyota Prius in the global marketplace. While an official name and specific details will come later this year, Fukui did say that it will be a five-door hatchback (like the Prius) and seat five people. It's styling will be inspired by the FCX Clarity fuel-cell vehicle, so expect a clean shape that's slippery through the wind. It will be produced in Japan alongside the Civic Hybrid at Honda's Suzuka factory, and the automaker expects to sell about 200,000 per year around the world, with 100,000 earmarked for North American markets. Honda also claims it has found new ways to reduce weight in the car and also lower the cost of its Integrated Motor Assist technology, though we don't expect any of these hybrids to be full parallel hybrids like the Prius, i.e. able to run on electricity alone.
Altogether, Honda hopes its four new hybrid models will reach global sales of 500,000 per year shortly after they're all on the market around 2010. Bully for them, but Toyota's already said that it will be selling a million hybrids annually by that time.
Honda's upcoming dedicated hybrid model is expected to debut at the 2008 Paris Motor Show, and a recent interview with Honda CEO Takeo Fukui revealed that the car will look similar to its hydrogen fuel cell vehicle, the FCX Clarity. Although many upcoming hybrid models use lithium ion batteries (including the Chevy Volt and Honda's own FCX), Honda plans to stick with the tried-and-true nickel metal hydride technology for its new machine along with an engine derived from the Civic's, though smaller, lighter and with newly programmed electronics. Also like the Civic and Accord, the new hybrid model will use the same nameplate the world over; what that nameplate will be remains a mystery. Insight, anyone?
Expected to be priced below the Civic Hybrid, Honda hopes to sell 200,000 of its new hybrid model per year. We expect that the new machine will start an epic battle between Honda and Toyota for supremacy in the entry-level hybrid market, much as they already duke it out in the midsize sedan range with the Accord and Camry. Consumers only stand to benefit from the competition, so we look forward to more information as it becomes available.
More news from the front lines of Honda's hybrid offensive. Honda CEO Takeo Fukui revealed in January that a production hybrid based on the CR-Z Concept shown in Tokyo last year was on its way. Looks like Europeans will be the first to partake of the spiritual successor to the much missed CR-X when it goes on sale there first around the end of the decade.
The original CR-X was a small, lightweight hatchback that by virtue of its size was a fun car despite its small, efficient engine. Likewise, we expect the production CR-Z coupe to be small, fun and efficient, but this time utilize Honda's updated Integrated Motor Assist hybrid system to make it happen.
Honda UK manager of product planning Mark Turner told Automotive News Europe that the production CR-Z hybrid would be priced around €25,000, with a high-end model cresting €28,000. Since Europe will be the car's most important market, Honda UK will have a voice in the car's development, including its design. Engineering for the car is also being carried out at Honda's R&D facility in Germany. Turner added that a gasoline version of the CR-Z would be considered if there were demand for it. The CR-Z will join Honda's upcoming ground-up global hybrid, as well as a new Civic Hybrid, in late 2009 or early 2010. If Honda hopes to sell half a million hybrids by 2011 like it claims, expect all three to also be available in the United States.
Honda's plans to regroup its hybrid efforts are well documented. In addition to a new Civic hybrid, the automaker revealed that a production hybrid based on the sharp CR-Z concept is also in the works. We also know that a third hybrid model is being developed from the ground up, and we'll get to see it this September at the 2008 Paris Motor Show. This third hybrid will be smaller than the Civic Hybrid and Toyota Prius, the benchmark for hybrids the world over, and use a new version of Honda's "mild hybrid" Integrated Motor Assist system that can aid the car's gas engine in acceleration but not power the car on its own. In addition to great fuel economy, Honda is also targeting lower carbon-dioxide emissions than gas- or diesel-powered competitors. As has been noted before, Honda is betting that selling hybrids at a lower cost will create the demand it never saw for the relatively expensive Civic Hybrid. Its new hybrid will have an estimated base price of €16,000 to €20,000 (the Prius starts at €24,000 in Europe, the Civic Hybrid at €23,800). Production plans call for 200,000 units to be produced annually, with half earmarked for North America.
