High commodities prices and the unflattering value gap between the Euro and U.S. Dollar are forcing a lot of European automakers to bump their prices here in the States. We told you a few weeks ago that BMW was planning on raising the sticker price on many of its products, and now we're starting to see the extent of the damage. The price changes range from an increase of $600 on a 128i to $1,400 on an M6. The 335i received several MSRP increases, with the sedan going up by $800, the coupe by $1,200, and a raise of $1,300 for the convertible. The 328i sedan, meanwhile, rose $700 to an MSRP of $33,400. Options also went up in price, as the dual clutch on the M3 has gone up by $200 making it a $2,900 option. The sport package for the 335i sedan and coupe has risen by $450, and some standard equipment like the Logic 7 Sound System has been nixed for 2009. Beginning in October, iPhone integration can also be had for $150. Since $150 is almost the price of the phone, that one smarts just a bit.
Volkswagen is making money hand over fist right now thanks to cost cutting measures and increased global sales, and the German automaker wants to keep the good times rolling. High commodity prices for items like steel, aluminum and rubber are beginning to eat away at VW's cash horde, so the German automaker may hike the prices of its vehicles. VW marketing chief Detlef Wittig told reporters that he feels automakers are afraid to raise prices in such a competitive sales environment, and that the company was monitoring the situation closely. While VW may not be afraid to pull the trigger on price hikes, it likely still won't ask customers to pony up the entire amount for high commodities. A lot will depend on whether VW's many competitors also jack up MSRPs, and by how much.
It seems as though most automakers here in the States have either announced price hikes or are "thinking about doing it." The market is even more competitive in Europe, so such a decision isn't as easy. Wittig expects several automakers to raise prices in the second half of the year.
While high gas prices have had less of an effect on Japanese automakers than their American counterparts, the soaring price of commodities like steel have stung just as badly. Toyota is considering raising the prices of its vehicles in response to those higher commodity prices, at least in its home market. The Toyota elite will make a decision after pouring over April-June sales data and 2nd quarter production costs. The news comes only days after Nissan CEO Carlos Ghosn suggested that Nissan would raise its prices in Japan if a market leader decided to do the same. Toyota executives did not mention raising the price of its own cars and trucks here in the States, but add rising inflation and a weak dollar to high steel prices and the move seems very likely.
Ford Motor company has bumped the prices of its domestic vehicles by an average of $198 fleet-wide, bringing the overall model year increase to $502 per car, truck, van, and utility vehicle. The only vehicles not effected by the latest increase are the Lincoln Town Car, the E-Series vans, and the soon to be defunct Lincoln Mark LT. While half a grand sounds like a lot of money, it only represents a 1.8-percent increase over last year's overall costs, which is a full percentage point less than the average inflation in the past year. While nobody likes to see prices go up, it's hard to fault Ford for attempting to keep up with the financial times. The big question is whether customers will be willing to pay for the hike in a soft car market, or if Ford will need to put more cash on the hood to move metal.
Never mind all the adrenaline, the horsepower and the glory. The coolest part of being an F1 driver could very well be the Superlicense. That's the prerequisite certification that any F1 driver needs to get from the FIA before driving in Formula One. Now, however, the World Motorsport Council has decided to raise the fees, and not by a little, either.
Until now, the standard fee for a Superlicense was €1,690 for a newcomer – a sizeable chunk of money compared to the standard fee that you and I pay down at the DMV, but not entirely unreasonable in relation to all the money being spent in F1 altogether. On top of the base fee is an additional €447 for each championship point scored in the previous season by a returning driver. The new fee structure, however, has gone up exponentially: €10,000 base fee, plus €2,000 per championship point. That means that for Kimi Raikkonen to get recertified after having won the championship last year, he'll have to pay €230,000 (over $336k) – that's a staggering €199,255 more than last year. Gulp.
Sure, that's no big deal for a driver pulling in millions each year, and the teams will likely pick up the fee for their drivers. But it does seem to run counter to the cost-cutting measures that the FIA itself has been putting in place.
