The continual grousing over fuel prices has earned the HUMMER brand a place on consumers' fecal roster. There's nothing wrong with what HUMMER has on offer, other than the fact that large, off-road capable trucks make terrible commuter cars, and the idiots misusing their H2s for tasks better suited to Cobalts are finally wising up. This re-thinking of emetic consumption has sent HUMMER sales down the sewer, and with no end in sight, GM is seriously considering selling the brand to stanch the cash bleed.
China is a huge emerging market for General Motors – Buick is big there, for example. As such, GM's Fritz Henderson has indicated its willingness to hold discussions with any Chinese company interested in buying the division. It's not like HUMMER is a brand with lots of history, anyway. Only the H1 had any legitimate claim to military lineage, and that vehicle hasn't been available for a while. The survival of the brand in the U.S. market may hinge on competing more directly with the Jeep Wrangler, regardless of ownership. The same way as Jaguar and Land Rover are a handy entre into serious carmaking for Tata, HUMMER could be a way for Chinese automakers to crack the U.S. market.
We saw the Chevy Beat concept unveiled a year ago, and now a camouflaged mule has been caught testing in China, fueling speculation that the Beat will succeed the Spark in that market. The Beat is certainly far less dowdy than the Spark, which is also sold, sometimes gratuitously, as the Matiz in other markets. When the Beat debuted as one in a trio of concepts, it was the sportiest of the three and described as a "tuner car" offering substantial levels of customization at the retail level, much like a Scion. That rhetoric may not be for world-wide consumption, however, and the Beat could wind up looking sharp on the outside and offering you roll-your-own windows and milk jug-quality plastics in the cabin. Of course, GM could pull a Ford and deliver a deliciously stylish small car everywhere but the United States, just as our fuel costs skyrocket ever further.
