



It seems that well-to-do individuals who grew up staring at Countach posters on their bedroom walls are still finding a way to fulfill their childhood fantasies. Both sales and profits are up at Lamborghini, with most of the increases coming from emerging markets, including the Middle East, China and Hong Kong. Lamborghini CEO Stephan Winkelmann believes that the key to its recent sales successes is its policy of producing fewer vehicles than it believes it can sell, thereby keeping demand high. Winkelmann also noted that costs go down as production goes up, a further boon to increased profitability.
With Lambo's latest Gallardo LP560-4 about to hit its 114 dealerships, the second half of the year is already shaping up quite nicely. Ridiculously expensive options with high profit margins like $19,000 carbon-ceramic brakes are sure to help the bottom line too.

Take it from your friendly neighborhood Autoblog, writing about cars is great. But building a car is something else entirely, especially when the car in question is an Italian exotic. That's what Automobile magazine's West Coast editor Jason Cammisa found out when he was invited to Sant'Agata to lend a hand with the assembly of the first production example of the new Gallardo LP560-4, which Lamborghini unveiled at this year's Geneva Motor Show.
The story is featured in the magazine's May issue, and its website is featuring a four-part video series documenting Cammisa's experience.
Remember Lamborghini's pledge to attend each major auto show with a new product? Pretty ambitious, but by and large the exotic Italian carmaker has lived up to its promise. In unveiling the LP560-4, the revised version of the Gallardo, Lamborghini opened up a whole new range of possibilities, and we're expecting new Spyder and possibly Superleggera models to follow at coming shows.
The former is likely to be the first to make its debut. While modifying a vehicle – especially one with such dynamic excellence as the Gallardo – to drop its top is a time-consuming affair, remember that the outgoing Gallardo on which the LP560-4 is based had its own Spyder version, so we wouldn't expect too long a development period. Still, the Paris show in October could be a bit soon, so we might have to wait a while longer to see the new Spyder. In the meantime, we've got a very...different video of the new Gallardo LP560-4 after the jump, just because we like you that much.
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Reports circulating the automotive webdom suggest that the new version of the Gallardo which Lamborghini will be unveiling next week in Geneva will be called the LP560-4. Whereas previous reports indicated a LP550 nameplate, the LP560-4 designation draws on the new car's reported metric power rating of 560 PS – equivalent to 552hp – with the 4 designating the four-wheel-drive system. This latter addition is not present on previous Lamborghini model nomenclature, including the Murcielago, whose second iteration was similarly named LP640, without the additional 4 despite the traction at all wheels. (We wonder if Lamborghini decided to forgo the 550 numerology because arch-rival Ferrari used it on a contemporary model.) Meanwhile, AutoWeek reports that the new Gallardo's engine is more closely related to that of the Audi RS6: a more durable 5.2-liter V10 with FSI direct-injection, replacing the outgoing Gallardo's 5-liter unit.
The revised nomenclature comes from quotes attributed to Lambo chief Stephan Winkelmann, and accompanies the conceptual rendering you see above, although neither appears on the company's press site. Whatever the banner under which the new Gallardo will drive, it not only itself helps Lamborghini directly live up to its promise of a new model at each major auto show, but opens to the door to new future variants, which are likely to include a new Spyder and possibly a new Superleggera. We'll continue to keep our eyes and ears open.
