It sounds as if it's about time to get Bob Lutz some face-time with Mark LaNeve, 'cause the two men are trumpeting vastly different statements regarding the future of The General's interstellar brand. Recall that Lutz was recently quoted as saying, "It's really much better to have fewer brands, do it well and then market the hell out of them." This statement was directed squarely at the Saturn Aura, which is selling in much lower quantities than its platform-mate, the Chevy Malibu. Much of the blame can be attributed to the fact that these two vehicles are fighting for the exact same customers, yet only the Malibu gets the big ad bucks for promotion, which is probably as it should be considering that the Malibu is GM's best and most recent midsize sedan. So, what to do with Saturn in these troubled times of belt-tightening? Ditch the brand entirely? Not so fast, counters LaNeve, who recently told dealers that, "We are completely behind Saturn." Hopefully, being "behind" the brand means cutting the number of models it sells and reducing that internal competition between rival GM brands while still keeping the Saturn name alive with new and exciting – not to mention well marketed – products. Sounds easy, right?


Some Corvette fans and avid forum members over at GM Inside News have already asked the unfathomable question of what automaker should take over the reigns of America's longest-running sports car if its parent company were to lose custody. Their answer, rather shockingly, was Toyota. We sure hope it doesn't come to that. Still, tough questions deserve thoughtful answers, and Motor Trend is asking away. Even if The General survives, what does the future hold for Team Corvette, which has seen its ranks diminished in the past few weeks with the loss of key players including Vehicle Line Executive Tom Wallace and John Heinricy, test-driver extraordinaire and director of the performance division?
With such important personalities retiring from the 'Vette project, one might wonder if GM's iconic performance car will lose out on planned development. That seems like a real possibility, but we need to realize that R&D funds may be better spent keeping the leaky company afloat, something that the Corvette isn't a major part of. At least there's an excellent, proven platform for the new team to build from.

Is Ferrari recession proof? It sure looks that way for now as Automotive News takes a look at what the Italian supercar brand has in store for the next few years. To date, the order books seem to be holding steady in spite of the turmoil in the financial markets, but whether that situation remains six months from now remains to be seen. In the meantime, the prancing horse brand is pressing ahead with a new generation of cars over the next five years. In spite of the high prices paid for Ferraris and the huge performance they deliver, even they are not totally immune to the realities of the world around them. New models will incorporate some fuel saving and performance enhancing technology beginning with the California. The replacement for the F430 will pick up the direct injection system and dual clutch gearbox while also losing some weight. Lighter weight construction will also spread to the rest of the lineup including the next limited production model that succeeds the Enzo. The new California will start appearing in European customer hands in the next couple of months with Americans can get their turn next June. The V12 599 Fiorano will get a retractable hard-top in 2012 while the 612 Scaglietti gets a full redesign a year earlier.





