


If anyone were to come along and do an updated version of Dire Straits' "Money for Nothing," the could change the background vocal from "I want my MTV" to "I want my MPG" or "I want my low Cd." Coefficient of drag, that is. Carmakers are taking every step they can, starting with aerodynamics, to give cars better gas mileage right now while they wait for more substantial technologies to come online in the near future.
But the tweaks don't stop with aero finessing. The 2009 Dodge Ram spent 200 hours in the wind tunnel, and it also received tweaks to its ECU, which means it spends more time in its cylinder cutoff mode. That, plus eighty pounds of weight savings, adds up to one more MPG on the EPA sheet. Said Ford's Derek Kuzak, "We need to treat every joule of energy in a vehicle like a precious commodity."
In fact, that song hook could also be "I want my XFE." The Cobalt XFE, developed over 18 months to offer the best gas mileage in the Cobalt line, is selling six percent better than expected. Fuel economy, instead of design, is the number one reason people buy a Cobalt now. And the XFE has the lowest on-the-lot time of any Cobalt model. That's how important the price of gas has become.


A tanking light truck market has hurt Chrysler more than most automakers, and a quick glance at the Pentastar's lineup shows that its lack of a small car isn't helping matters, either. Another thing that Chrysler doesn't appear to have in the immediate future is a plug-in hybrid or electric car. That doesn't mean such a product will never exist, though (right?). Chrysler spokesman Nick Cappa told the Detroit Free Press that Project ENVI will produce an electric vehicle in "three to five years." Though Mr. Cappa didn't give any details about the project, he did say the skunkworks tech could "turn everything into a range-extended vehicle and take it beyond the 2020 campaign for 35 miles per gallon." We're not sure if "turn everything" means that ENVI is going to enable every Chrysler vehicle to surpass 2020 fuel economy levels, but it sure sounds like it.
For Chrysler's oversized dealer body, a 2013 time frame might as well be the date of the unveiling of the Chrysler Starship Enterprise. They're looking for something to sell now, and the Pentastar has given them very few commitments. The dealers are pleased with upcoming diesel models, and a two-mode minivan will help some, but efficient vehicles with plenty of volume is the order of the day. Make that yesterday.

The car-buying public has put its collective foot down and demanded fuel-efficient vehicles, and automakers are likely to do anything to answer customer demand. That may include reinventing the wheel, as more automakers look into incorporating low rolling resistance tires into non-hybrid vehicles. The high-pressure rubber can return fuel economy improvements of 1-2 mpg in most instances, giving automakers that use them a leg up on the competition when comparing EPA data. The new four-cylinder 2009 Ford Escape eked out an additional 1 mpg with the new tires, giving the CUV 21 mpg in the city and 27 mpg on the highway. Michelin estimates that low rolling resistance tires can save $300 in fuel costs at $4 per gallon over the life of tire, which is fairly substantial.
There are drawbacks to low-rolling resistance tires, too. They're more expensive than standard rubber, the ride isn't quite as comfortable, and the tires cause longer braking distances. In fact, Consumer Reports gave the Escape a lower rating because it had such poor stop times. The bottom line is that customers are looking for improved economy at all costs. Since low rolling resistance tires improve fuel economy, the cars that have them and achieve superior fuel economy as a result will be more attractive to mpg-conscious buyers.



Automakers understand that the buying public is struggling with high gas prices, and the entire industry is working on new technologies to ease our financial burden. Unfortunately, new fuel efficient products are going to take a while to develop on a large scale, so for now we're just going to have to grin and bear it. That is unless you want to follow the wisdom of Toyota, which has dug deep into its core of corporate genius to give the car-driving public this little tidbit of advice: drive less. Wow, the solution was right under our noses the whole time, and we just didn't figure it out. You know there is a problem with gas prices when automakers start telling you to buy a bicycle.
Head over to Autoblog Green to read up on some very real ways that you can save on fuel, and check out the site's fancy new diggs while you're at it.
U.S. university boffins have hypothesized that you'll get a better idea of how much you spend on gas if you start thinking in gallons per mile. With U.S. gas prices headed for the upper atmosphere, people are paying more attention to fuel efficiency numbers. Europeans already express their fuel usage in liters/100 km, which makes sense seeing that they've been paying $5 a gallon for much longer than we have.
The key is that going from 10- to 20-MPG yields higher savings -- which means less money spent on fuel -- than going from 25- to 50-MPG. The former swap yields $25 dollars in savings over 100 miles, the latter yields just $10 in savings. However, if you know that one car uses 5.5 gallons per 100 miles, and another uses 3.5 gallons per 100 miles... then you immediately know which one will cost you less at the pump.
Of course, this all depends on what kind of car you're starting with in the first place. Researcher Richard Larrick said, "We were trying to decide whether to get rid of a minivan and go for a station wagon versus getting rid of a sedan and going for a really high-mileage hybrid car. We realized in the end we were better off trading in the minivan and only gaining 10 miles per gallon then we would be trying to swap out the sedan for a highly efficient car."
