ˆ Ford Fusion Raptors Edition gets benched

tags : ford , ford fusion , ford fusion raptors edition , ford marketing , fordfusion , fordfusionraptorsedition , fordmarketing , fusion , marketing , special edition , specialedition , toronto raptors , torontoraptors

Ford sponsored the Toronto Raptors back in 2006, and one of the promotional ties in the deal was a special Ford Fusion Raptors Edition (here is the promo video). The car is replete with a magical selection of colors and images on the outside, and basketball-themed colors and textures inside. Check out that b-ball steering wheel, and those seats, and the TV in the trunk that would allow you to both ruin your eyes and watch games at a truly awful angle. If nothing else, we're impressed that it took two and a half years to show up on the used car sales floor. Less surprising is the fact that it's only done 5,900 kilometers in that time. It can be all yours for $25,000 Canadian...

posted : 9/24/2008 @10:25:32 PM

ˆ Doing the save-money shuffle: Ford consolidates divisional marketing

tags : ford , ford executive , ford lincoln mercury , ford marketing , ford marketing department , ford marketing exeutive , fordexecutive , fordlincolnmercury , fordmarketing , fordmarketingdepartment , fordmarketingexeutive , lincoln mercury , lincolnmercury

Despite Ford's mostly successful efforts to yank its product line along by the earlobes, it still needs to find cost savings. To that end, the advertising arms of the Ford and Lincoln-Mercury divisions have been combined, bucking the traditional Balkanization in the marketing wing.

Ford traditionally maintained separate sales and marketing groups, though a single person did serve as brand overlord for all three. Now, the marketing and sales efforts will be by product type, rather than brand, so the Edge team will also shill the MKX, for example. To execute this change, a game of musical chairs has been going on, with Brett Wheatley moving from general manager for Lincoln-Mercury to the customer incentives group, Lincoln brand manager Tom Grill will be joining the global marketing group, while global media manager for Ford, Mark Kaline, has separated from the Blue Oval. This deck shuffling may wind up with a good marketing hand, or it could be a whole bunch of worthless cards.

posted : 8/8/2008 @8:54:17 PM

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