ˆ Ford F-100 put on hold

tags : ecoboost , ford economy , ford f-100 , ford f-150 , fordeconomy , fordf-100 , fordf-150 , new truck , newtruck , small truck , smalltruck

Ford's plans to manufacture the F-100 pickup, its answer for consumers who want a more fuel-efficient pickup, have been shelved (for now). A proposed smaller and lighter sibling to the popular F-150 pickup, the F-100 would have been built at the Michigan Truck Plant in Wayne, Michigan. Instead of designing a new small truck, one that consumers may not have warmed up to in the first place, Ford is reportedly making an "unprecedented" investment in more fuel-efficient powerplants to drop under the hood of the best-selling F-150. According to Ford, much of the funding will be directed towards its EcoBoost engines that utilize turbocharging and direct injection to deliver increased power and efficiency. The company is also looking at a technology called "ethanol boosting" which injects a small amount of the biofuel into the engine to increase fuel economy even further. Investing in new engine technology is expensive, but Ford is counting on reduced warranty costs (they have decreased by $1.2 billion in the past 18 months) to help offset development fees.

posted : 8/9/2008 @4:32:30 PM

ˆ Ford cuts inspired by Honda

tags : ford , ford expedition , ford explorer , ford f-100 , ford f-150 , ford f-series , ford-expedition , ford-explorer , ford-f-150 , ford-f-series , fordexpedition , fordexplorer , fordf-100 , fordf-150 , fordf-series , honda

For years, the success of vehicles such as the Ford F-Series pickups and Explorer SUV kept the Blue Oval brand from improving its line of mostly uncompetitive sedans. Automakers like Honda, though, never went the way of body-on-frame trucks and SUVs, preferring instead to continually improve its range of cars and crossover utility vehicles. That strategy is paying dividends in these days of high fuel prices, and Ford has taken notice. Asked whether he would prefer a more car-oriented model-mix, like that of Honda or Toyota, CEO Alan Mullaly recently answered, "Absolutely. We just don't have enough of those small or medium-sized vehicles yet, and that's what we need to concentrate on." Of course, all is not lost. As Automotive News points out, Ford has a new F-150 on the horizon, which is likely to improve its sales somewhat, and the brand as a whole has sold 647,140 vehicles, placing it well above Honda through April. Profitability, on the other hand, is another matter entirely.

posted : 6/1/2008 @1:00:34 AM

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