Ford announced today a new technology called MyKey that will be standard on the 2010 Focus Coupe and quickly spread to the rest of the Blue Oval's lineup. MyKey can do three basic things: allow parents to limit a vehicle's top speed to 80 mph and/or the stereo's volume up to 44% of its max, and set a sustaining chime if the seatbelts aren't being used. Clearly targeted towards worry wart parents, the MyKey system is meant to keep teens safe despite their protestation that a system like this curtails their kiddy freedoms. Ford did some polling and found that 67% of teens didn't like the idea, though that number fell to 36% if the MyKey system led to parents letting the kids use the car more. The MyKey system uses off-the-shelf technology from within Ford, particularly the SecuriLock passive anti-theft system, to identify which keys are in the ignition and therefore which driving mode to enable. It's certainly feels a lot like Big Brother, but we suppose parents have the right to play Big Bro' when the safety of their children is at stake. Other things the MyKey system can do is permanently enable the traction control system and set chimes for when the car reaches 45, 55 or 65 mph. This technology will likely make the Ford Focus Coupe a popular choice for both parents and teens, the latter of which may be appeased by the SNYC system that's also available in these cars.
We wrote about it earlier, just as a rumor, but it looks like an announcement is imminent: the Wall Street Journal says that Ford is going to make European cars on this side of the pond. However, it isn't merely North American plants that will be changed over, but American plants. The Journal doesn't give any further indication of where those plants might be or what those cars might be, only saying that the strategy could be revealed during Ford's Q2 earnings announcement this Thursday. But we'll say again: come on, Mondeo! (And Focus and Focus Coupe and Ka and...)
Following-up on our 2009 Ford Focus Coupe post yesterday, more details have emerged about the trim levels, pricing, and options on the latest two-door model. For the 2009 model year, Ford will offer just two trim levels: SE and SES.
As Ford dropped the base S trim level for 2009, the standard model is now the Focus SE. It will start at $15,920 (plus a destination fee of $695), representing a price increase of just under five percent when compared to last year's model. The Focus SES model, as sporty as it gets for now, starts at $17,340 (plus destination). It adds 17-inch alloy wheels with a dark chrome finish, and a rear spoiler. Included in the SES upgrade is an increase in horsepower. Fuel efficiency with the slightly more powerful motor is untouched, so consumers won't feel any hit at the pump. Ford's hot SYNC system is standard on the SES model. Buyers who choose anti-lock brakes, a $744 option, will find it bundled with stability control -- offered for the first time on Focus models.
We do not consider ourselves experts on the buying habits of small car shoppers anymore, not after watching the redesigned 2008 Ford Focus streak to extremely strong sales despite sporting what we considered to be deal breaker bad looks. You can credit the car's success to good marketing, exclusive availability of SYNC, a big car ride with small car fuel economy, whatever... regardless, the Focus is selling better than it has since the car first debuted in 2000.
Ford has heard all the criticism thrown at the 2008 Focus for its electric shaver looks, and in a very unusual move has solicited feedback from Focus fans and tweaked only the Coupe for 2009 and not the Sedan. The newish 2009 Focus Coupe features a front end with a larger lower air intake that's supposedly inspired by the new Fiesta, and those garish faux fender vents are now completely gone (hopefully the sedan gets stripped of these, too). The flanking foglamps are also now better integrated into the body and the two-bar grille and other accents feature a dark, almost bronzed look rather than bright chrome. There are also new Dark Chrome 17-inch aluminum wheels and a roof-mounted spoiler, both standard on the top-shelf SES Coupe in addition to electronic stability control and SYNC, that make the Focus look more sporty than before. The overall effect of these changes reminds us of the last-generation SVT Focus Euro package. You can make up your own minds and let us know in the comments.
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