

Show-stopping new production cars and concepts were not lacking in Geneva this year. There were so many, in fact, that we struggled to take it all in. Yet while Ferrari didn't have any new models to show us, somehow we couldn't help but slow down in front of its booth as we rushed from press conference to press conference. Maybe it was the classic Daytona sitting next to the 612 Scaglietti bathed in soft light, or maybe the pair of lookers standing next to them. Guess we'll never know, but you can feast your eyes on all the sexy models in the gallery below.
What Ferrari did unveil at the Swiss show, however, was a new customization program. Called One-to-One, the program takes the catalog of options under the existing Carrozzeria Scaglietti Programme a step further. A customization studio is being built at the factory in Maranello where clients can hand-pick a wide variety of options from leather swatches to brake calipers and everything in between. The program is being launched on the 612 Scaglietti, but will assuredly be broadened to the entire range in due course. For the 612, Ferrari also announced the availability of the SuperFast robotic gearbox and a new electrochromatic glass roof that can tint and lighten at the push of a button like the folding hardtop on the limited edition Superamerica.

Ferrari has been doing a booming business of late, particularly across the pond where the UK is now the third largest consumer of the Italian thoroughbreds behind the United States and Germany. More impressive is the fact that last year Ferrari GB sold 699 cars, compared to 15 years ago when it only sold 128.
While that's all well and good for the folks from Maranello, it's becoming increasingly difficult to actually get one of Ferrari's offerings in the UK. The longest stretch is for the 599, which demands its well-to-do potential purchasers wait 36 months for the sleek V12 coupe. If you're willing to "downgrade" to the 612 Scaglietti, the wait is still two years and buyers opting for the "entry-level" F430 have to hold on to their promissory notes for up to 30 months.
