
Ferrari celebrates the 40th anniversary of the iconic 365 GTB/4 Daytona this year. Well, sorta. While Lotus is marking its 60th anniversary a few years early, Ferrari decided to celebrate the Daytona's 40th a year late. Which makes some degree of sense when you consider that last year the company was pretty busy with its grand worldwide 60th anniversary celebrations.
On display at its show stand in Geneva this year, Ferrari had a spectacular specimen for all to see (and a nice Ferrari Daytona next to her), which we enjoyed photographing and you can enjoy viewing in the gallery at the bottom of this post. Meanwhile this past weekend, the company invited the owners of 20 Daytonas from around the world to the factory's Fiorano test track in Maranello, across the 330km "Circuito delle tre province" where Enzo Ferrari retired from racing, and on to the Mugello track (also owned by Ferrari) for the second annual Mugello Historic Festival. That's all very well and nice, but with Ferrari confirmed to bring a new model to the Paris show in October and test mules with distinctly Daytona-like headlights running around Italy, we can't help but wonder (and hope) if Maranello isn't planning a more enduring tribute to the iconic grand tourer.

Show-stopping new production cars and concepts were not lacking in Geneva this year. There were so many, in fact, that we struggled to take it all in. Yet while Ferrari didn't have any new models to show us, somehow we couldn't help but slow down in front of its booth as we rushed from press conference to press conference. Maybe it was the classic Daytona sitting next to the 612 Scaglietti bathed in soft light, or maybe the pair of lookers standing next to them. Guess we'll never know, but you can feast your eyes on all the sexy models in the gallery below.
What Ferrari did unveil at the Swiss show, however, was a new customization program. Called One-to-One, the program takes the catalog of options under the existing Carrozzeria Scaglietti Programme a step further. A customization studio is being built at the factory in Maranello where clients can hand-pick a wide variety of options from leather swatches to brake calipers and everything in between. The program is being launched on the 612 Scaglietti, but will assuredly be broadened to the entire range in due course. For the 612, Ferrari also announced the availability of the SuperFast robotic gearbox and a new electrochromatic glass roof that can tint and lighten at the push of a button like the folding hardtop on the limited edition Superamerica.
