In addition to its epic supercars and growing roster of motorsport victories, Ferrari has emerged as a branding and merchandising powerhouse. But with its range of licensed paraphernalia ever increasing, the company's largest market has until now only had two retail outlets out of 20 worldwide Ferrari Stores. To that end, Ferrari has opened two more locations of its merchandising outlets in the United States: one in Miami and another in Hawaii.
The Miami location at the upscale Aventura Mall has 2150 square feet of retail space, while the Honolulu location has 3230 square feet of floor space on two levels at the Royal Hawaiia Center. They join the previous locations in Beverly Hills and Las Vegas, along with eight Italian stores and ten more around the world. Having recently strolled into a Ferrari Store at the Milan Malpensa airport, we can tell you the stores are packed full of Prancing Horse-emblazoned merchandise. Just don't stop in there expecting to book a test drive.
