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Geneva 2008: Ferrari One-to-One personalization program

Show-stopping new production cars and concepts were not lacking in Geneva this year. There were so many, in fact, that we struggled to take it all in. Yet while Ferrari didn't have any new models to show us, somehow we couldn't help but slow down in front of its booth as we rushed from press conference to press conference. Maybe it was the classic Daytona sitting next to the 612 Scaglietti bathed in soft light, or maybe the pair of lookers standing next to them. Guess we'll never know, but you can feast your eyes on all the sexy models in the gallery below.

What Ferrari did unveil at the Swiss show, however, was a new customization program. Called One-to-One, the program takes the catalog of options under the existing Carrozzeria Scaglietti Programme a step further. A customization studio is being built at the factory in Maranello where clients can hand-pick a wide variety of options from leather swatches to brake calipers and everything in between. The program is being launched on the 612 Scaglietti, but will assuredly be broadened to the entire range in due course. For the 612, Ferrari also announced the availability of the SuperFast robotic gearbox and a new electrochromatic glass roof that can tint and lighten at the push of a button like the folding hardtop on the limited edition Superamerica.

posted : 3/10/2008 @7:34:08 PM
Trulli predicts Ferrari will win 2008 F1 title

Despite being more than three weeks away from the first Formula 1 race of the 2008 season, Jarno Trulli has already predicted that Ferrari will win the 2008 championship. After testing in the Toyota alongside Ferrari in Bahrain, Trulli declared that "the championship already looks over to me before it has started." The F2008 was noticeably quicker than the competition, posting lap times half a second quicker than even McLaren. Meanwhile, Trulli seemed depressed about the Toyota TF108, saying that it was "unrealistic to talk about podiums."
posted : 2/21/2008 @4:05:27 PM
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