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Bugatti releases new palette for Veyron Hermes

We know what you're thinking, because we're in the same lamentable position ourselves: you'd totally order up that uber-exclusive Hermes edition Veyron, but you're not a big fan of the brown and tan paint scheme. Fortunately Bugatti has heard your cries, brother, and announced the availability of new color options for the Veyron Fbg. The announcement actually came from Monterey but was quickly overshadowed, somewhat ironically, by the unveiling of the open-top Veyron 16.4 Grand Sport and the subsequent auction of its first example for $3.2 million. The unveiling of the new-tint Hermes Veyrons took place at the Quail motorsport gathering on Monterey Peninsula, where Bugatti revealed the four new color schemes available: "indigo blue and vermilion", "indigo blue and lime green", " black and garance red" and "Prussian blue and blue jean". We're not entirely sure what all these colors are, exactly, and given that Bugatti put them in quotation marks, we're not sure they're sure, either. They undoubtedly would have shown us pictures of all four, but given that these 1.5 million euro hyper-exotics are made to order and available only from the end of the year, we doubt examples of each color option have been made yet. Of course they all come decked out with the H-pattern grille, eight-spoke wheels, lavish calfskin interior and exclusive package of specially-made Hermes luggage.
posted : 9/13/2008 @6:36:50 AM
Wall Street Journal on the Bugatti Veyron Fbg by Hermes

"Even in times of recession, people still want to have something of great quality." This is the idea behind the Fbg by Hermes edition of the Bugatti Veyron. So rest assured that while you and I are watching our assets plummet, somewhere out there, there is someone with enough surplus income to spend on an even more expensive version of the world's most expensive supercar. We brought you news and images of the special-edition Veyron from the floor of the Geneva Motor Show where it was unveiled, and were left wondering if the idea of the empire was really dead. In the video after the jump, the Wall Street Journal seek to understand – and more than that, explain – the justification for such an outlandish expenditure.
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posted : 4/10/2008 @12:27:59 PM
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